Caitlin Greenwood

Caitlin Greenwood is currently a Senior Content Strategist and Copy Manager at Kendra Scott, a position she has held since May 2022. Based in Austin, Texas, she has a diverse background in content strategy, copywriting, and digital marketing.

Professional Experience

• Kendra Scott (May 2022 - Present)

  • Senior Content Strategist and Copy Manager

• Self-employed (October 2014 - Present)

  • Creative Director and Consultant for various clients, including Bouldering Project and 4ocean.

• The Black Sheep Agency, LLC (May 2021 - May 2022)

  • Digital Director and previously Digital Creative Manager.

• NRG Energy (2018 - 2020)

  • Held multiple roles including Senior Copywriter and Creative Services Manager.

• YETI (2015 - 2017)

  • Worked as a Copywriter, contributing to various marketing campaigns.

Education

Caitlin graduated from St. Edward's University with a Bachelor of Arts in Philosophy.

Awards and Honors

She has received several accolades, including:

• 2019 American Inhouse Design Award Winner for the 2018 Sustainability Report.
• 2019 AMA Houston Crystal Award Finalist for a marketing campaign.
• Multiple awards from the American Inhouse Design Awards for her creative work.

Skills and Languages

Caitlin is proficient in German (limited working proficiency) and Spanish (elementary proficiency), showcasing her ability to work in diverse environments.

Her extensive experience in content creation and strategy, combined with her educational background, positions her as a skilled professional in the field of marketing and communications.1