Caitlin Hartney

Caitlin Hartney is the Director of Strategy at Block Club, a branding and content agency that specializes in serving B2B tech companies. Based in Buffalo, NY, she has been with Block Club since 2018 and leads a team focused on brand building and messaging strategies. Caitlin's expertise lies in guiding clients through high-impact strategies that elevate their brands, particularly in the tech sector. She has worked with notable clients such as Argyle, Plaid, and M&T Bank, helping them articulate their brand identity in relation to their market and customer needs.124

Before joining Block Club, Caitlin honed her skills in brand strategy and content marketing at a top 250 law firm and a high-growth B2C e-commerce company. Her approach emphasizes discovering the inherent brand qualities within organizations and effectively communicating them to enhance competitive positioning.134

In addition to her professional role, Caitlin is passionate about various social issues, including racial justice and women's rights, which she actively supports through her work and personal endeavors.2 She enjoys consuming ideas from a variety of cultural sources, including literature and podcasts, which informs her creative process.2