Caitlin Clarke

Caitlin Clarke is the Business Development Director at the Financial Times (FT), where she plays a pivotal role in driving growth and innovation within the organization. Based in London, she has a background that combines both editorial and commercial expertise, which is essential for her role in the journalism industry.

Professional Background

Clarke joined the Financial Times at the onset of the COVID-19 pandemic, initially focusing on growth strategies across various topic verticals such as climate, technology, and ESG (Environmental, Social, and Governance) issues. Her responsibilities include developing internal go-to-market strategies and acting as a bridge between editorial and commercial departments.13

Key Responsibilities

• Market Analysis: Clarke emphasizes the importance of understanding external market dynamics to identify opportunities and challenges for the FT.1
• Growth Initiatives: She leads efforts to explore growth across existing products and new business ventures, such as audio and video content, which are seen as significant revenue opportunities.12
• Cross-Departmental Collaboration: Her role involves fostering collaboration among various teams within the FT to ensure alignment on business development goals.1

Insights on Business Development

In discussions about her role, Clarke has described business development as a multifaceted process that requires creativity and strategic thinking. She aims to define what business development means for her team and the broader organization, focusing on areas that can drive value and innovation.13

Clarke's approach reflects a commitment to not only sustaining but also expanding the FT's market presence in an increasingly competitive landscape.