Caitlin Allen

Caitlin Allen is a Senior Program Manager and Brand Campaign Lead at YETI, a company known for its outdoor products and coolers.13 She has extensive experience in the marketing industry, particularly in areas such as video and photo production, brand management, and program management.2

Professional Background

Caitlin Allen has a diverse work history spanning different industries and roles.3 At YETI, she has been involved in several significant projects:

Map The Gaps Campaign:: Caitlin played a key role as Senior Project Manager in YETI's innovative "Map The Gaps" campaign.16 This campaign aimed to make the outdoors more accessible by mapping hidden trails across the globe using YETI's Hopper M20 backpack and 360-degree cameras.

In-House Agency Work:: She has contributed to YETI's in-house agency, which has helped the company achieve recognition as one of Fast Company's Most Innovative Companies.4

Skills and Expertise

Caitlin Allen's professional skills include:

• Video and photo production
• Brand management
• Program management
• Marketing strategy

Location and Contact

Caitlin Allen is based in Austin, Texas.57 Her LinkedIn profile can be found under the username caitlin-allen-a7040742.24

Through her work at YETI, Caitlin Allen has been part of campaigns that have significantly impacted the company's success, such as the Map The Gaps initiative which led to a 300% increase in Hopper sales and generated 73 million impressions from press coverage.1