Oregon State University

@hutchison15  -  Influencer Marketing

As a Senior Influencer Marketing Manager at Shareability, I've had the privilege of spearheading impactful campaigns for renowned brands. My responsibilities encompassed every aspect of campaign management, from strategizing and conceptualizing to overseeing influencer outreach and contract management. I've also played a pivotal role in scaling execution by scouting and negotiating with freelancers and brand partners. Additionally, I've been dedicated to educating colleagues on best practices and industry trends to ensure the success of our influencer marketing initiatives.

Shareability

Senior Influencer Marketing Manager

PNW N Club

Co-Founder

As a Senior Client Success Manager at Obviously, my key responsibilities include fostering strong relationships with clients and providing exceptional service for Influencer Marketing campaigns. I strategize, execute, and report on campaign deliverables to ensure success and maintain brand satisfaction and retention. Throughout the entire campaign process, I take charge of managing tasks, delegating responsibilities, and optimizing for brand return on investment while maintaining a healthy margin. My role also involves driving success through effective communication, solutions-focused thinking, and implementing strategies for retention and scaling via Influencer Marketing.

Obviously

Senior Client Success Manager

As an Influencer Marketing Campaign Manager at BEN, I successfully executed millions of dollars in influencer marketing campaigns, with a primary focus on B2C awareness and user acquisition. I had the privilege of handling activations for renowned brands such as Discord, Benjamin Moore, Hanes, Mars, eBay, Proximo, and more.

In my role, I developed comprehensive media plans, timelines, and status reports to cater to both internal and client needs. I conducted extensive research to identify social media influencers who aligned with the sponsorship requirements. Building strong relationships with these influencers, I effectively negotiated pricing, contract terms, and other project-specific details.

Additionally, I played a vital role in preparing materials for promotional planning, new business pitches, and special projects. To ensure the fulfillment of contractual obligations, I diligently reviewed videos, images, and other media, leaving no room for errors.

Taking full responsibility and accountability for assigned campaigns, I managed all communication and tasks, often going above and beyond normal business hours.

Influencer Marketing Campaign Manager

In my previous role as a Senior Accounts and Influencer Manager at InfluencerStuff, I played a crucial role in helping brands and agencies achieve success in the influencer marketing space. I acted as a bridge between strategic goals, sales objectives, and company vision, consistently bringing value to every campaign.

One of my main responsibilities was managing campaign logistics and providing support, serving as the primary point of contact for advertisers once a campaign was launched. I effectively handled inbound creators onto our platform, offering guidance and sharing knowledge on platform capabilities with stakeholders.

I proactively identified and created new potential branding opportunities, recognizing and addressing the unique needs of creators. This added additional value to our management services. By thoroughly understanding the intricacies of the creators' requirements, I tailored solutions that aligned with their goals, resulting in successful partnerships and improved outcomes.

InfluencerStuff

Senior Accounts and Influencer Manager

As the Product Development Manager at Oregon Real Estate Forms, I assumed the responsibility of leading research and development projects for new products as well as product improvements. I actively analyzed findings to make recommendations for services and identify opportunities for product development.

Collaboration played a vital role in my position as I closely worked with exploratory committees to develop products and create resources for product support. Additionally, I prepared an annual product development plan for the Executive Officer, which included outlining objectives, budget, and timeline. When necessary, I coordinated with vendors to ensure the successful completion of objectives.

Clear and effective communication was a priority for me. I developed internal communications to update the Executive Officer, Committees, and Board of Managers on the status of the plan and various product development initiatives. Additionally, I maintained a comprehensive record and reported on product suggestions, complaints, and errors.

To ensure proper training, I prepared standardized training materials for instructors and managed the training schedule, including instruction and necessary materials. Furthermore, I was responsible for preparing external customer outreach communications and marketing media to effectively promote our products.

In order to assess potential partnerships and development opportunities, I actively engaged with external third parties. I also conducted beta and pilot programs with early-stage products and samples to gather feedback and improve our offerings.

As the Product Development Manager, I remained up-to-date and knowledgeable about our customers, market trends, and competition. This expertise enabled me to make informed decisions and drive the success of our product portfolio.

Oregon Real Estate Forms, LLC

Product Development Manager

As a Digital Account Manager at Nexstar, I have been instrumental in creating in-depth proposals that present compelling business cases supported by qualitative and quantitative data. These proposals effectively demonstrate the value and benefits of our services to clients.

One of my key responsibilities has been developing and implementing business-to-consumer mixed media strategies. By leveraging a variety of digital channels and platforms, I have helped clients reach their target audience effectively and drive engagement.

Collaboration is a crucial aspect of my role, as I work closely with internal teams to identify and implement integrated marketing opportunities. By fostering effective communication and alignment, we ensure a cohesive and seamless experience for our clients.

In order to achieve optimal results, I continuously monitor metrics for our programs. This involves analyzing data, identifying trends, and exploring possibilities to enhance performance and improve outcomes.

Leveraging my technical expertise in digital marketing, I have successfully contributed to growing sales through online advertising. By utilizing the latest tools, techniques, and industry best practices, I have been able to drive customer acquisition and revenue growth for our clients.

As a Digital Account Manager at Nexstar, I was dedicated to delivering impactful strategies, measurable results, and exceptional client service.

Nexstar Media Group, Inc.

Digital Account Manager

In my role as a Digital Media Coordinator at Sinclair, I worked closely with account executives to ensure the smooth activation and optimization of all sold digital advertising campaigns as per the contracts with advertisers. I diligently coordinated the execution of these campaigns, ensuring that they met the expectations and requirements of our clients.

Additionally, I utilized my graphic design skills to create various assets, including client web banners, website graphics, contests, and other design work. I took on the responsibility of developing visually appealing and engaging designs that aligned with the clients' branding and marketing objectives.

As part of my role, I actively contributed to the development of local sales collateral for digital sales efforts. I collaborated with the sales team to create informative and persuasive materials that effectively communicated the value and benefits of our digital advertising solutions to potential clients.

Furthermore, I provided support by assisting with special projects as requested by station management. This involved taking on additional responsibilities and contributing to initiatives aimed at enhancing operational efficiency, improving processes, and achieving organizational goals.

As a Digital Media Coordinator at Sinclair, I demonstrated a strong attention to detail, effective communication skills, and the ability to multitask and prioritize tasks. I successfully fulfilled my duties, contributing to the overall success of the digital advertising initiatives and the achievement of organizational objectives.

Sinclair Broadcast Group

Digital Media Coordinator

I was responsible for developing and implementing a comprehensive social media strategy. This involved conducting competitive research, determining the most suitable platforms, benchmarking against industry standards, crafting effective messaging, and identifying target audiences.

I played a key role in creating and sharing engaging content on a daily basis, including original text, images, videos, and HTML elements. This content aimed to foster meaningful connections with our community members and motivate them to take action.

To enhance the visibility of our social content, I set up and optimized company pages across various platforms. This strategic approach increased our brand's presence and ensured that our content reached a wider audience.

As part of community management, I carefully moderated all user-generated content in accordance with the established moderation policy for each community. This maintained a positive and respectful environment for our audience.

I developed editorial calendars and syndication schedules to streamline content production and distribution. This systematic approach allowed for consistent and timely engagement with our audience.

In order to continuously improve our social media efforts, I collected and analyzed relevant social data, metrics, and insights. By identifying best practices and trends, I was able to implement strategic changes to optimize our social media performance.

I fostered collaboration with other departments, such as customer relations and sales, to manage our brand's reputation effectively. By identifying key players in our industry and coordinating cross-functional actions, I ensured a cohesive and unified approach to our social media initiatives.

I demonstrated a strong understanding of social media platforms, excellent communication skills, and a data-driven approach to decision-making. Through my efforts, I contributed to the growth and success of our brand's social media presence.

RIOTORO

Social Media Specialist

As a Project Coordinator at the YouTube Channel Tek Syndicate, I successfully managed production logistics, ensuring the availability of necessary assets, coordinating employee coverage, and overseeing the publishing process. I conducted thorough research to identify relevant and potential buyers, exploring ad sales opportunities to generate revenue for the channel. Additionally, I actively engaged in community management, marketing activities, and various public outreach initiatives to enhance the channel's visibility and strengthen its relationship with the audience. Through my role as a Project Coordinator, I played a crucial part in streamlining operations, maximizing revenue opportunities, and fostering a vibrant and engaged community for Tek Syndicate.

Tek Syndicate

Project Coordinator

As the Editor-in-Chief at KBMOD.com, I successfully established strong connections and built relationships with various software and hardware production companies. These partnerships enabled us to collaborate effectively and stay at the forefront of industry trends.

I took proactive steps to acquire unreleased products from these companies, allowing our content creators to prepare timely and relevant material. This gave us a competitive edge and ensured our audience received the latest and most informative content.

In addition, I played a vital role in seeking out and negotiating contracts for sponsorship and advertising deals. Through effective communication and strategic negotiation, I secured partnerships that benefited both KBMOD.com and our sponsors.

As part of my responsibilities, I crafted, edited, and orchestrated high-quality content to be featured on the main site. This included articles, reviews, videos, and other forms of media. I maintained a keen eye for detail, ensuring that the content aligned with our brand's standards and provided value to our audience.

In my role as Editor-in-Chief, I demonstrated strong leadership skills, effective communication, and a deep understanding of the industry. Through my efforts, I contributed to the growth and success of KBMOD.com as a trusted source of gaming and technology content.

KBMOD

Editor-in-Chief

As a freelance influencer manager, I specialized in working with YouTube channels and Twitch Partners to optimize their platforms, enhance content creation, and provide valuable audience insights. I collaborated closely with creators to help them maximize their reach and engagement.

One of my key responsibilities was reaching out to potential advertisers and negotiating ad integrations to generate new sources of revenue for the creators I represented. I leveraged my expertise in influencer marketing to create mutually beneficial partnerships that aligned with the creators' content and audience.

To showcase the value and potential of the creators, I meticulously prepared media kits. These kits included comprehensive information such as bios, demographic insights, advertising opportunities, and rates (CPM/CPCV), allowing potential advertisers to make informed decisions.

In addition to my role as a manager, I provided technical support to creators, assisting them remotely with any hardware or software issues they encountered. I was well-versed in tools like Xsplit, OBS, and Adobe, and was able to troubleshoot and resolve technical challenges effectively.

Overall, my goal as a freelance influencer manager was to empower creators by optimizing their platforms, securing advertising partnerships, and offering ongoing support with technical matters.

Freelance

Influencer Manager

● Created communication strategies for IT service offerings to incoming students and faculty
● Audited technician tickets for process improvement and training
● Drafted and updated technical support documentation for self-service initiatives
● Analyzed customer satisfaction surveys to see what needs to be improved and commended
● Trained new call-center employees

Oregon State University's Information Services

Public Relations Lead

● Migrated data from old web hosting services to Drupal
● Reworded and organized content to make more aesthetically pleasing

Oregon State University's Graduate School

Student Assistant

●Provided technical support for staff and students via phone, in-person, and over the web
 ●Supported Windows, Mac OS, mobile devices, Microsoft Office, Google Apps, Adobe and more

Student Consultant

● Responsible for producing shirt designs, online ads images, event fliers, posters and badges
 ● Captured thousands of captivating images to attract new attendees
 ● Assisted attendees with technical computer issues as they occurred

GNWLAN

Creative Director

● Marked trees to be removed by contracted lumber companies
● Followed specific scientific prescriptions to understand tree selection
● Laid out geographical lot identifications
● Sampled trees by location, density, height and health

Brad Hutchison