Pepperdine Graziadio Business School

UCLA

University of California, Santa Cruz

Developed and executed a data-driven paid search strategy in collaboration with cross-functional teams, ensuring alignment across the entire marketing funnel and driving a 13% reduction in cost per lead and a 52% increase in lead volume.

Successfully built and managed Google and Microsoft search accounts via the Search Ads 360 platform, generating $2 million in annual billings for 14 university partners.


Enhanced campaign performance by strategically optimizing bids, budgets, and targeting based on performance data: evaluates product profitability through keyword cost per good lead analysis, budget pacing projections, and response search ad copy review in collaboration with Data Science team

Sr. Online Marketing Analyst

Streamlined data analysis using Excel, Tableau, Google Ads Editor, and Microsoft Ads Editor, contributing to a 1% improvement in a $800,000 portfolio investment for 6 university partners.

Achieved proven success in cross-functional collaboration, working seamlessly with all levels to integrate various channels into the overall marketing program, fostering a cohesive and synergistic approach. Proactively identified and resolved issues within campaigns, troubleshooting effectively to minimize disruptions and ensuring seamless campaign execution.

Paid Search Specialist

Promoted from Brand Marketing Coordinator. 

Developed and executed a targeted military benefits product roadmap that identified key pain points and aligned with university degree portfolio. This resulted in a 41 new leads and increased CVR of 14.22% in two months of launch

Implemented a comprehensive user journey evaluation to optimize lead generation and ensure consistent messaging across multiple channels (paid search, paid social, SEO, email, podcast, and sales calls). This led to a 12% increase in lead quality & improved alignment with 30 university partners

Streamlined email strategy by aligning cohort email campaigns with Admission call strategies and webinars. This resulted in a 40% increase in email deliverability rates & improved engagement with target audiences.

Senior Brand Marketing Coordinator 

Facilitates monthly Brand Coordinator meetings to empower, prepare and inspire coordinators for individual and collaborative success in their current positions.

Curated pitch and presented completed applicant through enrolled student opportunity for Marketing Innovation Competition. Spearheaded, managed and delivered a military initiative, working directly with CRO, SEO, Sales Operations, Content and Creative teams to capitalize on military track.

Brand Marketing Coordinator

Demonstrated an entrepreneurial spirit, taking initiative to lead projects and navigate through ambiguity, contributing to the successful execution of all startup projects within a dynamic, fast-paced environment

Initiated social media strategy and experiential weekly run meet-ups within first 2 years. 

Coached 26 girls to their first marathon to support adidas's International Women's Day campaign through scheduling and leading training runs. Provided knowledge of adidas marathon and lifestyle shoes to community during shoe test try-ons. Participated in inaugural Infinite Trails Championship as brand ambassador and Los Angeles representative.

adidas

Experiential Crew Runner 

Reporting to a Senior Media Strategist, supported the development and implementation of integrated media strategies across TV, radio, print, OOH, and digital for high-profile clients, including The CW Network, Hawaii Tourism Authority, iHeart Radio. Oversaw the campaign process, from proposal development to insertion order execution and post-campaign analysis. Delivered $35 million in annual billings while ensuring brand consistency and optimizing media spend.

Orchestrated cross-functional collaboration and asset delivery to ensure seamless media campaign execution. Maintained brand consistency through rigorous quality control of mock designs and cultivated strong client relationships through effective communication and timely project delivery.

Spearheaded the expansion of digital marketing efforts beyond paid search/shopping to include affiliates, display, video, podcasts, and OOH: oversees the RFP process to traditional and online publishers, creates insertion orders, and follows through campaign execution and completion

Negotiated on-air and digital media components for iHeart Radio Jingle Ball and iHeart Radio Music Festival  

Implemented and managed robust conversion tracking and pixel management, ensuring accurate measurement of campaign success via Prisma to traffic assets via Sizmek, Double Click Management, and Innovid

Leveraged expert analytical skills to forecast trends and perform data deep dives, uncovering actionable insights that optimized digital marketing strategy: spearheaded demographic research on Pathmatics, Comscore, Nielsen Ad Intel, Clear Decisions MRI

OMD USA

Assistant Strategist

Collaborated with Sales Team to present Undergraduate Admission information session on-site and targeted college fairs to prospective students, their respective family, and current applicants

Oversaw distribution of collateral damage (flyers, posters, handouts, branded prizes) for all traveling recruiters 

Communicated via phone, email, and in-person to all audiences with inquiries about application process and personal statement review

Undergraduate Admission Assistant

Led social media strategy and content creation for in-house bed & bath brand (NIGHT:SHIFT): Facebook, Instagram, Pinterest and blog posts; curation of content calendar for branded giveaways, contests; and strategizing initiatives with potential influencers for product placement

Initiated reformation of Google+, Facebook, Instagram, LinkedIn, Pinterest, and Twitter for City Global brand

City Global

Marketing Coordinator

Initiated the Amazon Vendor Channel to create and implement bi-weekly advertising campaigns highlighting the best selling tablets & electronic devices against competitor’s product pages; increased sales by 20%

Assisted with content management of A+ detail, twisters, and web collages of Ematic's products on Amazon

Established product marketing content for social media accounts:  Facebook, Twitter, Google+, and YouTube

Ematic

Social Media and Marketing Administrator

Researched and wrote multi-channel selling blog content to boost search engine optimization visibility
Implemented Hootsuite for analytic reports to schedule social media postings and editorial content
Developed media database of e-commerce blog writers to develop emerging voice in e-commerce blog

Chloe Acebo, MBA