Jiahui Chen

Jiahui Chen, a highly motivated and accomplished professional, has an extensive background in marketing, business, and studio management. She is currently serving in dual roles as Marketing and Business Manager and Studio Manager at Happy Labs Pte Ltd, where she oversees all aspects of marketing and business while managing the direction of the studio.

Chen's educational background includes high school studies in Multimedia Computing at Ngee Ann Polytechnic and a BA in Communication with Business from SIM University.

Prior to joining Happy Labs, Chen worked as a Marketing Consultant and User Acquisition Specialist at BeLive, honing her expertise in digital marketing strategies. She also served as Marketing and Promotions Assistant Manager at Konami Digital Entertainment, where she gained valuable experience managing promotions for gaming clients.

Before carving out her niche in the gaming industry, Chen worked as an Online Marketing Executive at NUBEE and as a Media Executive at GroupM. She also held roles as a Team Lead in IT and as an Applications Engineer at Verztec Consulting Pte Ltd, a company specializing in global content solutions.

With her diverse skill set and broad experience base, Jiahui Chen is poised to continue making significant contributions to the gaming industry and beyond.