University of Phoenix

University of Arizona

Western International University

Embry-Riddle Aeronautical University

Arizona School of Real Estate & Business

Mortgage Advisor at DG Funding  -  Veteran, U.S. Army  -  NMLS #1368625 DRE #02103439

Carlsbad, California, United States

Helping home buyers and owners achieve the American dream of home ownership, on their terms with best-in-class service and wide variety of loan programs to meet their individual goals. Specializing in home loans for small business owners, VA loans, self-employed, investors, cash-out refinances and more. From single family residential to multi-unit, offering home loans in California, Washington and Colorado - NMLS #1368625 CA DRE #02103439 CO MLO.100515798

DG Funding

Mortgage Advisor

DG Funding is a private mortgage bank in Carlsbad, CA founded with the mission of providing a better mortgage experience for borrowers. As a direct lender, we provide our clients with access to a broader range of mortgage products than other brokers, banks, and credit unions. Our clients benefit from the best wholesale interest rates for refinance and purchase home loans and we work closely with our clients to structure financing to meet their unique financial goals. Excellent customer service and a smooth, stress-free loan process is a top priority and we understand the value of trust and integrity in the lending process.

Mortgage Loan Coordinator

Webstyle Inc.

Senior Director of Business Development

Our mission is to handle the digital world for small and medium sized businesses and to do everything we can to attract new customers and grow our client's business! You Handle Your Business, We Handle Your Website.

Director of Business Development

Head of marketing for private, graduate Health Science University offering Master’s, Doctoral and continuing education programs. Lead all areas of marketing including digital – SEO, paid search, organic and paid social media, website development/maintenance, print, market research, PR/communications and event marketing. Key member of executive leadership committee involved in all areas of business and new product strategy for the University.✔ Conceptualized and executed cross-channel campaigns (including event, social media and SEM) resulting in 87% overall average increase in new student inquiries across all programs. ✔ Led the business process development and ongoing administration of Salesforce customer relationship management (CRM) in support of marketing and enrollment teams.✔ Implemented and oversaw call center operations, launched email marketing and retargeting campaigns and managed enrollment strategy and team resulting in record enrollments across several key degree programs.University of St. Augustine for Health Sciences is one of more than 70 institutions in 25 countries that comprise the Laureate International Universities network. For more information about USAHS visit <a href="http://www.usa.edu">www.usa.edu</a>.

University of St. Augustine for Health Sciences

Executive Director of Marketing

I started Arneson Minas with the belief that high-quality digital marketing should be accessible to businesses of all sizes enabling firms to reach and engage more customers and compete profitably in a rapidly changing, digital-first marketplace.Areas of specialization:    ✔  Lead Generation   ✔  Zapier Consulting   ✔  Marketing Automation   ✔  Business Process Automation   ✔  Unbounce Landing Page Development   ✔  Mobile Design, Development & Optimization   ✔  Paid Search Marketing / PPC    ✔  Social Media Strategy, Management and Advertising   ✔  Keyword Research & Organic Search Optimization   ✔  Email Marketing / Lead Nurturing   ✔  Website Design and Development   ✔  Custom Wordpress Development   ✔  Content / Inbound Marketing   ✔  Affiliate Advertising   ✔  Product and Real Estate Photography   ✔  Graphic Design

Arneson Minas - A Digital Marketing Consultancy

Digital Marketing Consultant / Strategist

- Strategic Marketing LeaderLed the digital marketing strategy and execution during the greatest multi-year growth phase in the company's history. Hired, trained, and led 20 person cross-functional team of marketing, creative, and technology professionals. Led all aspects of digital marketing including: online branding, SEO, paid search & display, lead generation, social media marketing, website development, email marketing and digital video. In close collaboration with senior executive leadership and division heads, developed and managed a $40M budget. Relentless focus on testing and optimization resulting in significant, sustained improvements in campaign efficacy. ✔ Key Accomplishments  - Delivered record sales and revenue growth during overall industry decline. Leveraged deep analytics to develop segmentation and targeting based on customer lifetime value (LTV). Shifted creative strategy to target highest LTV prospects, contributing to improved margins. - Developed comprehensive mobile strategy. Led the creative and technical design, development and implementation of a new company mobile website increasing conversion rate by 80% by leveraging best practices and significant testing in leading total redesign.  - Championed data-driven culture. Implemented testing platforms leading to significant increases in conversion funnel performance. Through a testing and optimizing methodology achieved a 46% increase in visit to lead conversion rate on main website.  - Transitioned marketing mix to improve efficiencies. Led the strategic shift to high quality organic and paid media sources resulting in a 50% reduction in customer acquisition costs (CAC). Achieved 600% increase in organic leads (accounting for approx. 30% of annual revenue).  - Implemented an integrated social media marketing strategy. Developed the strategy to grow Facebook audience by 215k and Twitter followers by 21k. Launched Instagram to 10k followers, Google+, Tumblr, YouTube channels.

Grand Canyon University

Executive Director, Digital Marketing

- Mid-Cap Publicly Traded CompanyAs Director of Online Marketing I transformed the digital marketing strategy to accelerate sales and revenue growth. It was exhilarating to connect eager, college bound students interested in high tech careers with one of the largest technical colleges in the country. ITT Educational Services, with $1.6 Billion in revenue (2010), is the parent company of ITT Technical Institute, Daniel Webster College, and Breckinridge School of Nursing.  I led the team to increase sales while lowering customer acquisition costs, ultimately helping thousands of students to launch successful careers in fast growing career fields. ✔ Championing ChangeIt was a pleasure joining a well-established team of marketing and technology professionals to develop the strategy to take our digital marketing capabilities to the next level. Successfully transitioned a significant portion of my $60 million marketing budget from lower quality affiliate networks to more direct, high quality channels (e.g. PPC, search, display advertising)✔ Key Accomplishments - Built the paid search channel to just under $3 Million in monthly spend within four months providing significant volume of high quality, qualified inquiries to remote sales teams and centralized call center.  - Led the strategy and launch of ITT’s first Social Media channels.  Managed paid campaigns to generate leads for our technology programs and build audience.  - Optimized sales funnel by establishing a database/CRM remarketing initiative leveraging cross channel communications. Personalized messaging via html (and text) email campaigns via ExactTarget significantly increased conversion/activation rates and reduced overall customer acquisition costs (CAC).    - Led contract negotiations for all current and new marketing partners.  - Regularly advised C-level officers and other senior leadership on marketing trends and opportunities.

ITT Educational Services, Inc.

Marketing Director

- Early-stage Private Equity-backed Startup ExperienceAs Director of Digital Marketing, I designed and implemented a comprehensive digital marketing program to generate leads, sales and revenue growth. Serving as a key early member of senior leadership team, I worked closely with the executive team, division Presidents, and others to define the strategy for all digital platforms: web, tablet, mobile and emerging platforms. As a hands-on leader, I personally designed and managed many of the campaigns across channels (e.g. email, paid search, display ads, etc). ✔ Strategic Marketing & Technology LeadershipLed the development & ongoing optimization of affiliate marketing network. Designed and developed in-house paid search (SEM/PPC) marketing strategy exceeding goals in providing qualified leads to sales teams across dozens of product categories. Developed segmentation targeting for email marketing nurture campaigns and remarketing via Google Display Network (GDN) to activate website visitors, improving return on ad spend (ROAS). Designed and implemented a comprehensive conversion funnel optimization strategy increasing leads generated via the company website and custom landing pages. ✔ Accomplishments: - Assembled and led cross-functional team (creatives, account management, technologists). - Designed and developed proprietary, web-based lead management system (LMS) to automate lead delivery to multi-state sales teams.  - Optimized inquiry generation campaigns and drove YOY declines in customer acquisition costs.  - Developed and managed the brand through all digital channels, and led the digital rebranding effort after consolidation for 21 brick & mortar locations. - Leveraged deep digital expertise to develop and execute successful digital and social media strategies and platforms which were instrumental in driving revenue growth for the company.  - Designed, developed and launched Facebook advertising campaigns for targeted inquiry generation.

U.S. Education Corporation

Director, Digital Marketing

Apollo Education Group (Axia College)

Director of e-Business

University of Phoenix (Apollo Group, Inc)

Internet Strategy Director

Led small teams in special military operations as member of 2/75 Ranger Regiment (U.S. Army and Joint Special Operations Command). Ranger school graduate - U.S. Army's premier leadership training and development program. Promoted three levels to Sergeant within 2 years. Qualifications: Primary Leadership Development Course (PLDC), Airborne, Ranger, Special Forces Combat Diver qualified, Expert Infantryman's Badge and Expert Marksman.

Jason Barlow