Bryony Gomez-Palacio

Bryony Gomez-Palacio is a prominent graphic designer and co-founder of UnderConsideration, a graphic design firm based in Bloomington, Indiana. Born and raised in Mexico City, she has built a notable career over the past two decades, focusing on creating and managing various design projects alongside her husband, Armin Vit. UnderConsideration is known for generating its own initiatives and content while taking on limited client work, emphasizing self-publishing and community engagement within the design industry.

Career and Contributions

Gomez-Palacio has played a crucial role in establishing several influential blogs under the UnderConsideration network, including Brand New, which critiques corporate and brand identity work, and In-house In-Focus, which highlights in-house design teams. She has also co-authored multiple books, such as The Word It Book, Women of Design, and Graphic Design, Referenced, showcasing her commitment to sharing knowledge within the design community.12

In addition to her writing and publishing endeavors, Bryony has organized significant design events, including the Brand New Conference, a two-day event that brings together leading practitioners in corporate identity design. This conference facilitates knowledge exchange among designers and has become a staple in the design community since its inception in 2010.12

Personal Insights

Beyond her professional achievements, Gomez-Palacio is known for her passion for design and her hands-on approach to various tasks at UnderConsideration. She engages deeply with all aspects of the firm’s operations, from administrative duties to creative presentations. When not working, she enjoys traveling, speaking at events, and engaging with other design professionals.13

Bryony Gomez-Palacio's contributions to graphic design extend beyond her firm; she actively participates in discussions about design practices and trends through speaking engagements and workshops. Her dedication to fostering a vibrant design community continues to influence emerging designers around the globe.