Bryce Quayle

Bryce Quayle is a seasoned professional with a strong background in advising companies on building robust brands, products, and services, leveraging consulting frameworks, market research, and analytics.

He specializes in value proposition development, product development, brand portfolio strategy, brand positioning, marketing planning, and go-to-market strategy, with a particular focus on Market Research & Analysis, Brand Equity, and Consumer Behavior.

With a MS in Management focusing on Strategy & Finance from MIT Sloan School of Management and a BA in Economics from Johns Hopkins University, Bryce has a solid educational foundation.

Having held key roles such as Senior Vice President, General Manager at LRW, and Executive Vice President at GfK Brand & Communications, Bryce brings a wealth of experience and expertise to the table.

His professional journey includes positions at renowned organizations like Information Resources, Inc., Campbell Soup Company, Verticalnet, Inc., McKinsey & Company, Merck & Co., Inc., and Goldman Sachs.

Bryce's skill set encompasses a wide array of areas including Customer Experience, Qualitative Research, Strategic Planning, New Product Development, and Complex Financial Analysis, making him a versatile professional in the realm of Management Consulting and Corporate Development.

He also has a comprehensive understanding of Global Research, Online Anthropology, Segmentation, Journey Mapping, Path to Purchase, and Growth Strategy, showcasing his ability to tackle varied challenges in the business landscape.