Michelle Eichhorn

Michelle Eichhorn is a seasoned professional with a strong background in market research, marketing, brand equity, customer loyalty, market segmentation, internet panels, global research, shopper insights, line optimization, and product testing/optimization.

She pursued her education at GNS and the University of Michigan, honing her skills and expertise in the field.

Throughout her career, Michelle has held key roles in renowned organizations, including her current position as a Consultant of Consumer and Shopper Insights at Woosh Beauty.

Prior to her current role, she served as the Senior Director of Global Knowledge and Insights at Revlon Inc., showcasing her extensive experience in the industry.

Michelle has also made significant contributions in her roles as a Consultant at Michelle Eichhorn Consulting, Senior Vice President at Radius Global Market Research, Principal at Barlow Eichhorn Consulting Group, and Director of Consumer Insight and Strategy at Kraft Foods.

Her professional journey includes valuable experiences as a Research Analyst at Unilever, AVP at Citibank, and Project Director at TBWA Advertising, emphasizing her diverse skill set and adaptability.