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Bryan Casey
Program Director - Digital Strategy, Cloud and Watson at IBM
Bryan F. Casey is a senior marketing professional at IBM with extensive experience in digital strategy and marketing. He currently serves as the Program Director of Digital Strategy in the Cloud & Cognitive Software division at IBM.
In his role at IBM, Bryan leads teams focused on several key areas of digital marketing:
Prior to his current position, Bryan held other roles at IBM, including Program Director. His LinkedIn profile indicates he is based in the Jersey City area and has over 500 connections on the platform.2
Bryan is known for his expertise in various aspects of digital marketing and technology. He regularly shares insights on topics such as:
- Digital marketing strategies
- Generative AI
- Budget planning for marketing initiatives
- Growth tactics in the tech industry4
Outside of his professional work, Bryan maintains an active online presence. He writes about technology, web trends, and media on his Substack newsletter.3 He's also active on Twitter (now X), where he discusses similar topics along with personal interests like cooking and the NBA.5
Bryan's work at IBM has been impactful. Under his leadership, IBM's digital marketing efforts have generated significant value. For example, one case study mentions that IBM generated $250 million in lifetime traffic value through their digital marketing initiatives.6
