Bryan Crossan

Professional Background

Bryan Crossan is a proven business leader with over thirteen years of extensive experience across various facets of marketing, operations, and finance. A dynamic and results-oriented professional, Bryan possesses a strong track record of driving Profit and Loss (P&L) results, growing businesses profitably, and developing valuable relationships with global customers. His leadership skills and commitment to excellence have positioned him as a significant contributor to the organizations he has worked with. He has held a range of critical roles, including Vice President of Distribution and Regional Account Sales at Gilbarco Veeder-Root. His participation in product development efforts and market strategy significantly impacted his employers' growth trajectories.

Bryan's expertise encompasses an impressive range of areas, including Product Management, Product Marketing, New Product Introduction, Strategic Pricing, and Market Segmentation. His ability to craft compelling Value Propositions and comprehensive Technology Roadmaps has fueled the successful growth of numerous product lines. Furthermore, he is adept at Competitive Intelligence, enabling him to distinguish his products from those of competitors effectively.

Education and Achievements

Bryan Crossan studied for his MBA at the esteemed Thunderbird School of Global Management, aligning his educational pursuits with his career goals in international business and leadership. Additionally, he earned a Bachelor of Arts degree from Texas A&M University, equipping him with a solid foundational understanding of business and management principles.

Throughout his career, Bryan has achieved remarkable accomplishments that highlight his capabilities and contributions to organizational success. He successfully identified, funded, and engaged with customers on a remarkable $25 million new business opportunity, leading the development program that ultimately brought new products to market. This initiative not only showcased his strategic insight but also demonstrated his ability to foster collaborative relationships with stakeholders.

One of his notable achievements was growing his primary product offering by 18% through meticulous new market and customer penetration. By reinforcing key value propositions and ensuring advantageous product positioning relative to the competition, Bryan was able to enhance overall market presence and effectiveness.

Another significant milestone in Bryan's career was his development of a marketing strategy that allowed his segment to sustain over 40% market share while achieving an impressive average gross margin of 55%. This combination of market penetration and profitability underscores Bryan's fundamental understanding of the interplay between marketing and financial performance.

Bryan also implemented new manufacturing processes that improved on-time delivery and increased total factory output by an astounding 22% within just eight months. Remarkably, these improvements were achieved without incurring any new capital expenses or requiring additional labor—a testament to his operational efficiency and innovative mindset.

Key Skills and Specialties

Bryan's professional journey reflects an array of specialties that distinguish him in the marketplace. Talents such as business development, consultative selling, contract negotiation, and product management are hallmarks of his career. His strategic planning capabilities, combined with proficiency in budgeting and forecasting, make him a well-rounded leader capable of steering teams toward success.

Moreover, Bryan brings expertise in cutting-edge methodologies such as Six Sigma and DFSS (Design for Six Sigma), which showcases his commitment to quality and process improvement. His knowledge in areas like chemicals, specialty materials, energy, and oil & gas further extends his versatility in various sectors.

Overall, Bryan Crossan's blend of hands-on experience, strategic acumen, and ability to foster strong relationships has consistently driven growth and innovation throughout his career.

Achievements

• Successfully identified, funded, and engaged with customers on a $25M new business opportunity, leading the development program to bring new products to market.
• Grew primary product offering 18% through new market and customer penetration by reinforcing key value propositions and ensuring effective product positioning vis-à-vis the competition.
• Developed a marketing strategy that enabled his segment to maintain over 40% market share and achieve a 55% average gross margin.
• Implemented new manufacturing processes, leading to improved on-time delivery and a 22% increase in total factory output in 8 months, without additional capital expense or labor.