Bruno Leardine

Bruno Leardine is a Marketing Technology Architect with a robust background in the digital marketing and advertising sectors. He currently leads the Global Marketing Sciences and Analytics team at UPS, demonstrating expertise in analytical data mining, cloud computing, and crafting data-driven strategies.

With a keen focus on technology architecture for digital platforms, Bruno is actively engaged in researching, documenting, and implementing innovative solutions to drive impactful marketing decisions at scale. His proficiency extends to a wide array of marketing technologies such as Adobe Analytics, Google Analytics, Tableau, and more, along with programming languages like SQL, Python, R, and cloud technologies like Azure and AWS.

Bruno's educational background encompasses a Master of Business Administration with a focus on Economics and Business Management, alongside studies in Probability and Statistics and Economics from esteemed institutions like Universidade de São Paulo and Universidade Estadual de Campinas. He has also delved into Economics, Sociology, and Politics at Universidade Estadual Paulista Júlio de Mesquita Filho.

Throughout his career, Bruno has held key roles including Global Marketing Sciences and Analytics Manager, Data Analytics Manager, and Marketing Data Scientist at UPS. He has also garnered experience as a Data Analyst at Mavens of London and Tigu do Brasil, as well as serving as a Social Sciences Researcher and Teacher at Conselho Nacional de Desenvolvimento Cientifico e Tecnológico – CNPq.