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    Bruno Bensaid

    Cross-Border Investment | Aerospace Engineer | Author & Speaker | China 中文 | INSEAD

    Professional Background

    Bruno Bensaid is a dynamic and accomplished professional with a multifaceted career spanning over two decades, primarily focusing on international business development, finance, and education. His remarkable journey began in the elaborate world of combat aircraft sales, where he honed his skills in international sales operations. Following his initial foray into the defense industry, Bruno embarked on a transformative adventure to China, seeking personal growth and cultural enlightenment. He immersed himself in the vibrant environment of Shanghai, where he not only started learning the Chinese language but also met his partner, solidifying his connection to this enchanting country.

    Bruno’s professional ascent continued when he transitioned into finance at Cisco Systems in Singapore. Here, he leveraged his extensive knowledge and experience to support business operations across Asia-Pacific markets. His ten-year tenure in China significantly shaped his career, as he successfully led startup teams and contributed to the operations of a French venture capital firm. By helping these startups navigate the complexities of the Chinese market, Bruno demonstrated his expertise in fostering innovation and entrepreneurship.

    Backed by his rich experiences, he enrolled in INSEAD's Executive MBA program, where he continued to expand his business acumen while setting up his financial advisory firm focused on mergers and acquisitions (M&As) between Asian and European markets. His endeavors reflected a keen understanding of the intricacies involved in cross-cultural business negotiations and financial strategies, positioning him as a valuable asset in the field.

    Bruno’s passion for entrepreneurship is evident in his role as a mentor to numerous startups across various accelerators in Asia and beyond. His commitment to nurturing the next generation of business leaders is paralleled by his work as a lecturer in corporate finance at esteemed business schools, further solidifying his reputation as an authority in the field. Furthermore, he actively participates in private equity conferences, sharing insights on corporate finance, governance, and strategies for building robust shareholder relationships.

    Education and Achievements

    Bruno Bensaid’s solid educational background is instrumental in shaping his career trajectory. He is a proud alumnus of INSEAD, where he studied for his Executive MBA in Business Administration, equipping himself with advanced business strategies and leadership skills necessary to excel in a rapidly changing global market. His academic journey also includes a Bachelor's Degree in Chinese Language and Literature from Institut national des langues et civilisations orientales (Inalco), underscoring his deep appreciation for Chinese culture and language, which enhances his business operations in China.

    Further enriching his understanding of the Chinese language and culture, he completed a Diploma at East China Normal University. His technical expertise is grounded in his MSc/Engineer degree in Aerospace Telecommunications from ISAE-SUPAERO, showcasing his robust analytical and engineering skills applicable across various sectors. Bruno’s academic foundation began at prestigious institutions such as Lycée St-Louis and Lycée Henri IV, where he achieved his Baccalauréat C in Maths-Physics, emphasizing his strong analytical capabilities.

    Achievements

    Bruno's contributions to the business world are extensive and noteworthy. His previous roles as a lecturer at NEOMA Business School and as a mentor at Chinaccelerator underscore his dedication to education and fostering growth among aspiring entrepreneurs. He served as a shareholder at Shanghaivest Ltd, contributing his expertise to the firm's investment strategies. His mentorship at HTC Vive and The Cage at The Lane Crawford Joyce Group further highlights his commitment to guiding startups and helping them achieve their business goals.

    As a vice-president for Ventech in China, Bruno played a critical role in shaping the firm's investment strategies, while his engagement with AngelVest, an angel investment platform, exemplifies his leadership in cultivating a community of investors and entrepreneurs. Bruno's organizational skills shined through his roles as an organizer for Mobilemonday Shanghai, a hub for mobile technology enthusiasts, and as an independent consultant for Ventech, where he provided strategic insights on investment opportunities in the local market.

    His work in senior management roles, including General Manager at the China Licensing Unit of Faith Inc, demonstrates his ability to lead teams through the complexities of business operations. He also excelled in the domains of project management and business analysis during his tenure at Cisco Systems, Philips Electronics, Dassault Aviation, and Accenture, showcasing his diverse expertise in managing cross-functional teams and projects across multiple sectors.

    In addition to his professional accomplishments, Bruno’s passionate engagement in private equity, corporate governance, and advisory roles for private equity funds reflects his deep understanding of market dynamics and investment strategies. His ability to coach and advise entrepreneurs while facilitating genuine relationships with stakeholders is key to his ongoing success.

    In summary, Bruno Bensaid is a visionary leader and a dedicated professional whose extensive experience in international sales, finance, and education positions him as a sought-after expert in the fields of corporate finance and startup mentorship. His commitment to fostering innovation and growth among businesses in Asia and Europe continues to inspire many aspiring entrepreneurs and investors alike.

    Related Questions

    How did Bruno Bensaid transition from combat aircraft sales to the finance sector at Cisco Systems?
    What prompted Bruno Bensaid to move to China, and how did that experience influence his career?
    In what ways does Bruno Bensaid incorporate his knowledge of Chinese culture and language into his business strategies?
    How has Bruno Bensaid contributed to the growth of startups through his mentoring roles in various accelerators?
    What are some notable achievements from Bruno Bensaid's tenure with French VC firms in China?
    How does Bruno Bensaid approach teaching corporate finance to business students?
    What strategies does Bruno Bensaid recommend for building strong relationships with shareholders?
    How does Bruno Bensaid balance his advisory roles with educating future business leaders?
    Bruno Bensaid
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    Location

    Jing'an District, Shanghai, China