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Bruce Weinberg
Professor of Marketing and Chair of the Marketing Department at Isenberg School of Management, UMass Amherst
Bruce D. Weinberg is a highly regarded Professor of Marketing & Department Chair at the Isenberg School of the University of Massachusetts, Amherst.
With a distinguished career that includes being named the Netty Professor by Inc. Magazine for pioneering shopping exclusively online during the Dot-Com era, he emerged as the world's first online shopping blogger.
Dr. Weinberg is not only an award-winning researcher, having received accolades such as the Journal of Marketing best paper award, but also a celebrated teacher and a recognized figure in the realm of Marketing Professors on Twitter.
His research, both theoretical and applied, delves into a wide array of topics like social media, online shopping, customer experience, online auctions, customer lifetime value, and new product forecasting.
With a stellar publication record in prestigious journals including Journal of Marketing, Journal of Marketing Research, and Harvard Business Review, he has also contributed to leading outlets like the WSJ, NYT, PBS, and NPR.
Bruce Weinberg obtained his PhD from MIT's Sloan School of Management, and his MBA and BA in Mathematics/Computer Science from Boston University.
Throughout his career, he has held various academic positions at institutions like Boston University, Babson College, Tufts University's Fletcher School of Law and Diplomacy, and Bentley University, and has had affiliations with notable organizations such as General Motors, Verizon, and MetLife.
