Bruce Reading

Bruce Reading is the Chief Executive Officer of Act!, a leading customer relationship management (CRM) and marketing automation solution for small to medium-sized businesses.1 He assumed this role in March 2023.12

Professional Background

Bruce Reading has an extensive career in the technology industry, with significant experience leading innovative companies:

• Previous Roles:

  • CEO of Perceptive Automata (2020-2022)
  • CEO & Chairman of Pica9, Inc. (2017-2020)
  • President & CEO of Volt Active Data (2012-2017)2

• Areas of Expertise:

  • CRM
  • Marketing automation
  • SaaS (Software as a Service)
  • Scaling businesses1

Education

• Bachelor's degree in Economics from McMaster University (1982-1985)
• MBA Essentials for Managers program at the University of Toronto
• Tuck Advanced Management Program at Dartmouth College23

Leadership Style

Bruce Reading is known for his:

• Strategic perspective combined with disciplined tactical execution
• Focus on creating value around emerging technologies
• Ability to guide executive teams to achieve their full potential1

As CEO of Act!, Bruce is responsible for:

• Global operations
• Driving profitable revenue growth
• Overseeing global marketing and sales
• Leading the development and maintenance of key strategic partnerships4

Personal

• Native Canadian
• Active seed investor and mentor to early-stage companies and founders1
• Father of 4 millennials
• Enjoys great food and outdoor activities5

Bruce Reading brings a wealth of experience in technology leadership to his role at Act!, with a particular focus on helping companies realize their potential in uncertain environments.