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    Bruce Reading

    President & Chief Executive Officer @ Act!

    Bruce Reading is the Chief Executive Officer of Act!, a leading customer relationship management (CRM) and marketing automation solution for small to medium-sized businesses.1 He assumed this role in March 2023.12

    Professional Background

    Bruce Reading has an extensive career in the technology industry, with significant experience leading innovative companies:

    • Previous Roles:

      • CEO of Perceptive Automata (2020-2022)
      • CEO & Chairman of Pica9, Inc. (2017-2020)
      • President & CEO of Volt Active Data (2012-2017)2
    • Areas of Expertise:

      • CRM
      • Marketing automation
      • SaaS (Software as a Service)
      • Scaling businesses1

    Education

    • Bachelor's degree in Economics from McMaster University (1982-1985)
    • MBA Essentials for Managers program at the University of Toronto
    • Tuck Advanced Management Program at Dartmouth College23

    Leadership Style

    Bruce Reading is known for his:

    • Strategic perspective combined with disciplined tactical execution
    • Focus on creating value around emerging technologies
    • Ability to guide executive teams to achieve their full potential1

    As CEO of Act!, Bruce is responsible for:

    • Global operations
    • Driving profitable revenue growth
    • Overseeing global marketing and sales
    • Leading the development and maintenance of key strategic partnerships4

    Personal

    • Native Canadian
    • Active seed investor and mentor to early-stage companies and founders1
    • Father of 4 millennials
    • Enjoys great food and outdoor activities5

    Bruce Reading brings a wealth of experience in technology leadership to his role at Act!, with a particular focus on helping companies realize their potential in uncertain environments.

    Highlights

    Mar 18 · keystroke.ca
    Act! welcomes Bruce Reading as their new CEO - Keystroke.ca
    Act! welcomes Bruce Reading as their new CEO - Keystroke.ca

    Related Questions

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    What strategies does Bruce Reading plan to implement at Act!?
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    Bruce Reading
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    Location

    Boston, Massachusetts, United States