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Bruce Reading
President & Chief Executive Officer @ Act!
Bruce Reading is the Chief Executive Officer of Act!, a leading customer relationship management (CRM) and marketing automation solution for small to medium-sized businesses.1 He assumed this role in March 2023.12
Professional Background
Bruce Reading has an extensive career in the technology industry, with significant experience leading innovative companies:
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Previous Roles:
- CEO of Perceptive Automata (2020-2022)
- CEO & Chairman of Pica9, Inc. (2017-2020)
- President & CEO of Volt Active Data (2012-2017)2
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Areas of Expertise:
- CRM
- Marketing automation
- SaaS (Software as a Service)
- Scaling businesses1
Education
- Bachelor's degree in Economics from McMaster University (1982-1985)
- MBA Essentials for Managers program at the University of Toronto
- Tuck Advanced Management Program at Dartmouth College23
Leadership Style
Bruce Reading is known for his:
- Strategic perspective combined with disciplined tactical execution
- Focus on creating value around emerging technologies
- Ability to guide executive teams to achieve their full potential1
As CEO of Act!, Bruce is responsible for:
- Global operations
- Driving profitable revenue growth
- Overseeing global marketing and sales
- Leading the development and maintenance of key strategic partnerships4
Personal
- Native Canadian
- Active seed investor and mentor to early-stage companies and founders1
- Father of 4 millennials
- Enjoys great food and outdoor activities5
Bruce Reading brings a wealth of experience in technology leadership to his role at Act!, with a particular focus on helping companies realize their potential in uncertain environments.
Highlights
Mar 18 · keystroke.ca
Act! welcomes Bruce Reading as their new CEO - Keystroke.ca