Bruce Philp

Bruce Philp is a seasoned branding expert with an illustrious career spanning over 40 years. He holds an impressive track record as a practitioner, educator, and author in driving corporate culture, business performance, customer experience, and enterprise value through branding.

Bruce has held various high-profile positions, including Chairman and CEO at GWP Brand Engineering, Vice President at Spencer Francey, and Executive Vice President and Creative Director at Vickers & Benson Advertising Ltd. He has also worked as a Manager of Advertising and Public Relations at Panasonic Canada, a Vice President and Account Director at Saatchi & Saatchi Advertising, and a Columnist at Canadian Business magazine.

Beyond his corporate roles, Bruce has also served as a Director at the Canadian Scholarship Trust Foundation and as a sessional Faculty at OCAD University. Additionally, he is a former Principal at Heuristic Branding, where he helped businesses develop and communicate their brand strategy more effectively.

Bruce's expertise in branding has earned him a reputation as a leading authority in the field and a sought-after speaker at various industry conferences. He has also authored two branding books, including "Consumer Republic: Using Brands to Get What You Want, Make Corporations Behave, and Maybe Even Save the World."