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    Bruce Murray

    Owner of Finger Lakes (NY) Riesling and Cabernet Franc wine

    Bruce Murray is the owner of Boundary Breaks, LLC, a winery located in the Finger Lakes region of New York. Here are some key details about Bruce Murray:

    Background and Career

    Bruce Murray had an extensive career in business and technology before entering the wine industry:

    • He worked for 10 years at Newsday/New York Newsday in various management positions in advertising and circulation.1
    • From 1996-2001, he was VP of Sales and Marketing at Zip2, an early Internet mapping company co-founded by Elon Musk.1
    • In 2002, he co-founded Corzen, Inc., a real-time labor market information services provider.1
    • From 2008-2014, he was CEO of WANTED Technologies, a business intelligence company for the talent marketplace.1

    Transition to Wine

    In 2007, at around 50 years old, Bruce Murray purchased a 120-acre farm on the east side of Seneca Lake in New York, which would become Boundary Breaks.2 His motivations for entering the wine industry included:

    • Wanting to be his own boss
    • Creating a product he could be proud of
    • Attempting to sell that product globally
    • Returning to central New York where he grew up4

    Boundary Breaks Winery

    • Boundary Breaks focuses primarily on Riesling and Cabernet Franc wines.2
    • The winery takes a unique approach, growing grapes on their estate but partnering with other Finger Lakes wineries for vinification.2
    • Bruce aims to achieve maximum ripeness in his grapes to produce high-quality wines across different styles.2
    • Boundary Breaks wines have received recognition, with some Rieslings being named to Wine Enthusiast and Wine Spectator's Top 100 Wines in the World lists.1

    Personal

    • Bruce Murray holds a BA from Yale University.
    • He is married to Diana Lyttle, who is also co-owner of Boundary Breaks.34
    • Prior to starting the winery, Bruce had limited knowledge of grape-growing and winemaking, relying heavily on advice from others in the industry.4

    Bruce Murray's journey from the tech industry to winemaking represents a significant career shift, driven by a desire to create a high-quality product in a region he was familiar with.

    Highlights

    Bruce Murray of Boundary Breaks: Leaving a life of tech startups for ...

    Related Questions

    What inspired Bruce Murray to transition from tech startups to winemaking?
    How did Bruce Murray's background in media and tech influence his approach to winemaking?
    What makes Boundary Breaks' Riesling and Cabernet Franc unique compared to other Finger Lakes wines?
    How does Bruce Murray collaborate with other winemakers in the Finger Lakes region?
    What challenges did Bruce Murray face when starting Boundary Breaks?
    Bruce Murray
    Bruce Murray, photo 1
    Bruce Murray, photo 2
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    Experience

    Owner of Finger Lakes (NY) Riesling and Cabernet Franc wine
    Working at BOUNDARY BREAKS, LLC

    Education

    Yale University (1974 - 1979)

    Location

    Seneca County, New York, United States