Bruce Murray

Bruce Murray is the owner of Boundary Breaks, LLC, a winery located in the Finger Lakes region of New York. Here are some key details about Bruce Murray:

Background and Career

Bruce Murray had an extensive career in business and technology before entering the wine industry:

• He worked for 10 years at Newsday/New York Newsday in various management positions in advertising and circulation.1
• From 1996-2001, he was VP of Sales and Marketing at Zip2, an early Internet mapping company co-founded by Elon Musk.1
• In 2002, he co-founded Corzen, Inc., a real-time labor market information services provider.1
• From 2008-2014, he was CEO of WANTED Technologies, a business intelligence company for the talent marketplace.1

Transition to Wine

In 2007, at around 50 years old, Bruce Murray purchased a 120-acre farm on the east side of Seneca Lake in New York, which would become Boundary Breaks.2 His motivations for entering the wine industry included:

• Wanting to be his own boss
• Creating a product he could be proud of
• Attempting to sell that product globally
• Returning to central New York where he grew up4

Boundary Breaks Winery

• Boundary Breaks focuses primarily on Riesling and Cabernet Franc wines.2
• The winery takes a unique approach, growing grapes on their estate but partnering with other Finger Lakes wineries for vinification.2
• Bruce aims to achieve maximum ripeness in his grapes to produce high-quality wines across different styles.2
• Boundary Breaks wines have received recognition, with some Rieslings being named to Wine Enthusiast and Wine Spectator's Top 100 Wines in the World lists.1

Personal

• Bruce Murray holds a BA from Yale University.
• He is married to Diana Lyttle, who is also co-owner of Boundary Breaks.34
• Prior to starting the winery, Bruce had limited knowledge of grape-growing and winemaking, relying heavily on advice from others in the industry.4

Bruce Murray's journey from the tech industry to winemaking represents a significant career shift, driven by a desire to create a high-quality product in a region he was familiar with.