Anthony W.

Anthony W. is the CEO and Co-founder of Ziflow, a company specializing in creative collaboration and online proofing software. He has been in this role since September 2018, having previously served as the Founder and CTO of Ziflow since its inception in January 2016. Based in the United Kingdom, Anthony has over two decades of experience in supporting creative and marketing teams to streamline their workflows.12

Education and Early Career

Anthony holds an MBA from London Business School, which he completed between 2005 and 2007. His career began in the marketing procurement software sector at Mtivity, where he met his future co-founder at Ziflow, Mat Atkinson. Together, they launched ProofHQ, an online proofing solution, which was later acquired by Workfront (now part of Adobe) in 2015.25

Vision for Ziflow

Under Anthony's leadership, Ziflow aims to simplify the review and approval processes for creative teams by providing a platform that allows for efficient feedback collection on various digital assets, including graphics, videos, and websites. This focus on enhancing productivity has positioned Ziflow as a key player in the MarTech space, particularly for small to medium-sized teams that require robust yet user-friendly solutions.346

Leadership Style

Anthony emphasizes minimizing administrative overhead within Ziflow to foster a more agile and responsive work environment. His hands-on approach to product development reflects his commitment to understanding customer needs and driving innovation.24

In summary, Anthony W. is a seasoned entrepreneur whose efforts at Ziflow are centered around improving creative workflows through technology, leveraging his extensive background in both technical and strategic roles within the industry.