Bruce Edwards

Bruce Edwards is the Chief Executive Officer at Core Development & Management, a company focused on leading and growing fitness and wellness brands.1 With over 25 years of experience in the industry, Edwards has established himself as a seasoned executive with a strong track record in strategic leadership and operational excellence.

Professional Background

Edwards completed his BA in Economics and Earth Science at the University of California, Santa Cruz. Throughout his career, he has held several key executive positions, including:

• CEO at Core Development & Management (current role)12
• Executive Vice President at West Marine
• Board Member at Sail America

Leadership Style and Expertise

Bruce Edwards is known for his:

• Strategic Vision: He excels in driving company vision, marketplace activation, and profitability acceleration.
• Team Building: Edwards is skilled at creating high-impact teams and fostering environments that empower individuals to achieve exceptional results.
• Talent Management: He has a keen eye for identifying and retaining top talent, earning him a reputation as a "people activator".
• Data-Driven Approach: Edwards leverages data-driven insights and calculated risks to drive high ROI and contribute to company profitability.
• Market Analysis: His strategic approach involves conducting stakeholder and employee listening sessions and closely tracking market trends.

Recent Activities

In his role as CEO of Core Development & Management, Edwards has been involved in initiatives related to the fitness industry. For example, he participated in the celebration of a "Judgement-Free Mini Fitness Center" at the Boys & Girls Club of Lynn in collaboration with Planet Fitness.4 This involvement suggests that Core Development & Management may be associated with Planet Fitness franchises.

Bruce Edwards continues to be active in the fitness and wellness industry, leveraging his extensive experience to lead and grow brands in this sector.3