Bruce Cooper

Bruce Cooper, Product Manager at Canadian Tire Corporation

Bruce Cooper is a Product Manager at Canadian Tire Corporation in Toronto, Ontario, Canada. He has over 10 years of experience in product development and management across various industries.

Key Responsibilities and Achievements

• Led the sourcing, design and development of numerous best-level kitchen products for Canadian Tire's Paderno brand, achieving Tested for Life in Canada certification1
• Developed the Vida by Paderno visual brand language, achieving $110K in savings by executing full development of guides and assets internally1
• Invented, designed and developed the Yardworks Aeroforce Leaf Blower, which had a national TV campaign in October 20171
• Led the development of the Supercycle Kickstart Bike, which was the focus of a national multi-channel advertising campaign1
• Managed the 2014 Yardworks rebranding, focusing on improvements in quality and design cohesion, resulting in defect rates dropping from 3.69% to 2.70% and star rating improvement from 3.49 to 3.791
• Led the 2013 relaunch of Canadian Tire's Maximum brand, repositioning it from an avid DIY brand to a contractor-grade brand, resulting in defect rates dropping from 8.11% to 6.08% and a star rating improvement from 3.56 to 4.361

Previous Experience

• Product Development Consultant at Formula Brands, where he sourced and developed private-label and national brand appliances for US-based customers1
• Developed a Stanley Cup Popcorn Maker for an NHL licensee, sold across North America and presented to President Barack Obama by the Chicago Blackhawks in 20141
• Product Developer at Joseph Mimran & Associates, where he sourced and developed product worth $83M in total retail sales in 2010 for Loblaws' PC at Home and Everyday Essentials brands1