Brooke Herron

Brooke Herron is a seasoned digital marketing consultant with a specialization in wine and consumer goods businesses, who has been in the industry for almost two decades. She has extensive experience in DTC, wholesale, and import sales management before she transitioned into the digital and online strategy 5 years ago. She has provided successful digital marketing, online sales, and advertising strategies that have led to dramatic growth in sales and consumer awareness for a variety of businesses, including language immersion program providers, boutique hotels, B&Bs, wine education and certification organizations, wine importers, online wine clubs, small to mid-size wineries, groups of wine bars and retailers, and tour companies.

Brooke approaches her work with a focus on long-term brand building and sales growth, informed by her previous experience on both the DTC and wholesale sides of the wine industry. She is skilled in digital brand audits, overall marketing management, content marketing strategy, growth marketing, email marketing, marketing project management, and SEO. Brooke is proficient in a variety of tools and platforms, including Excel, Google Analytics/Google Console, LinkedIn Ads, Google Ads, Instagram/Facebook Ads, Wordpress, Joomla, Woocommerce, Shopify, Google Docs, Salesforce, Teamwork, Constant Contact/Active Campaign/Klaviyo/ConvertKit/Mailchimp, Hootsuite/Sprout/Buffer.

Brooke has received Level 3 Advanced Certification from the Wine and Spirits Education Trust Foundation, studied a BA at San Francisco State University, a Digital Marketing Certification at Columbia Business School, and joined the CSU Study Abroad Program in Florence, Italy.

Currently, Brooke is a Marketing Strategy Consultant at Bloom, where she helps businesses in the wine and consumer goods industry implement effective digital marketing strategies. She worked as a Marketing and Digital Strategy Management Consultant at Local Food and Drink Marketing and as a Marketing Director + Digital Marketing Management Consultant at Foxcroft Wine Company. She also spent time working as a Marketing, Communications, and Digital Marketing Management Consultant at the Wine Scholar Guild, a Freelance Feature Writer, a California Brand-Import Sales Manager at Robert Kacher Selections, a Sales Manager, and DTC Sales and Marketing Consultant at Muscardini Cellars of Sonoma, a Key Accounts, Northern California at Independent Wine Sales, a Northern California Sales Manager at Robert Oatley Vineyards, as well as a Hospitality and Events Business Manager at Michel-Schlumberger Wine Estate and a Full-Time Tasting Room Sales and Group Reservations at Trentadue Winery. Prior to that, she interned as a Full-Time International Student at CSUIP and worked as a Hospitality Manager at Fritz Winery.