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Brittney Buccat
Owner/Founder at Wild Rina
Brittney Buccat is the founder and owner of Wild Rina, an online clothing boutique that specializes in romantic mixed modern boho women's clothing.12 She started the company a few years after graduating from college, combining her passion for fashion with her business education.3
Background and Upbringing
Brittney was born and raised in the Bay Area, California, in a predominantly Asian American community. Her parents are both immigrants from the Philippines who came to the United States as young adults.1 This upbringing in a diverse environment shaped her perspective and influenced her entrepreneurial journey.
Career Path
Before founding Wild Rina, Brittney's interest in fashion began early:
- In high school, she started a fashion Tumblr blog
- During college, she partnered with brands on Instagram
- After graduation, she founded Wild Rina, leveraging her experience in influencer marketing and fashion1
Wild Rina
Wild Rina is an e-commerce women's clothing boutique that Brittney founded and currently runs.2 The store reflects her personal style and caters to a specific demographic, offering a curated selection of romantic, modern, and boho-inspired pieces.1
Entrepreneurial Insights
Brittney has shared several lessons from her experience as a business owner:
- Learning to identify which pieces will sell well
- Continuously iterating on the ideal customer profile
- Balancing work and personal life, especially during the COVID-19 pandemic
- Scaling the business with the goal of running it full-time1
Future Aspirations
Brittney's short-term goal is to grow Wild Rina to the point where she can manage it full-time. In the long term, she aims to:
- Build a team to support the store's operations
- Explore other creative and entrepreneurial projects, possibly including opening a cafe1
Brittney Buccat's journey showcases her entrepreneurial spirit, creative vision, and dedication to building a successful online clothing boutique.