Gavin Heaton, founder of Disruptors Co, is an innovation strategist with over 20 years of experience at the intersection of marketing and technology. He specializes in digital transformation, marketing-led innovation for government, corporates, and social enterprises. Gavin helps Boards, leadership, and management to manage risk and innovation, drive outcomes, and deliver value to stakeholders. He has worked for leading companies like SAP, IBM, McDonald's, and PwC. He has also co-authored five books and is a regular speaker on marketing, technology, startups, and innovation. He believes in the power of creativity and innovation to transform lives and volunteers his time and expertise to organizations like Lifeline Australia, Good2Give, and Vibewire. As Co-CEO at Disruptors Co, Gavin works with government and enterprise clients to drive new product and service development and create or reach new markets at speed. He specializes in enterprise startups, digital transformation, marketing strategy, and business incubation.