Boise State University

Global Relations Manager at Amazon

As the North America Leader, my role is to distill diverse inputs and set a strategy for the North America team to build and drive strategic partnerships focused on IP protection fostering trust in Amazon stores.

Amazon

Sr Manager of North America Brand Protection Strategic Partnerships 

As a Global Relations Manager, I have the privilege to drive strategic partnerships with brands, law enforcement, government and industry associations globally on intellectual property and brand protection issues. I contribute to the development of policies, processes and tools to address infringement challenges in collaboration with a variety of teams across Amazon.

Global Brand Relations Manager

Leads the vision and execution of Customer Success for Apex Leaders.  This role is the voice of the Customer Success team to Leadership to set the strategy and implementation tactics of the function itself. In this capacity, I also lead a team of Customer Success Directors whose goal is to manage, renew, and grow our existing customer base. As Sr. Director of Customer success, accountability is held for all client retention and trial conversion.

Apex Leaders

Sr. Director of Customer Success

Responsible for the design, development, and implementation of the Customer Success function at Apex Leaders that aligns with our company's strategic objectives. This includes defining and optimizing the customer journey, managing risk, and enabling the team to drive expansion and advocacy.

Director of Customer Success

Apex Leaders cultivates impactful partnerships for private equity firms and corporate clients with industry executives, subject matter experts, and current industry leaders for due diligence, portfolio performance, board of directorships, and deal origination.

As a Senior Associate, I am responsible for the health of our client relationships, project management, execution for client-facing engagements, and the ongoing development of our company culture.

Senior Account Associate

In the capacity of Solutions Specialist, I have the unique opportunity to leverage data and draw insights to craft custom solutions for IP owners in a variety of industries. These insights and solutions are then presented in partnership with sales representatives to individuals in varying levels of an organization, including c-suite executives.  I also directly manage key accounts to ensure success objectives are being met by our global Client Services Organization.

MarkMonitor

Client Solutions Specialist

The role of Brand Protection Program Manager included the responsibility to lead a global team hyper-focused on consumer-centric strategies to effectively combat IP abuse online.  In this capacity, I was able to work with cross-functional teams internally to drive new initiatives to meet and exceed customer needs.  I was in charge of defining effective global team structure and implementing project management strategies including the adoption of Agile throughout the MarkMonitor organization.  This work, and the immediate success realized, resulted in the creation and launch of a new role (current position) within the commercial unit to further scale the outputs derived from role achievements.

Program Manager, Brand Protection

As a Brand Protection Consultant at MarkMonitor, I work as a partner with high profile clients as they strive to work through a complex business problem, specifically counterfeit.  As a consultant, I help brand owners create and evolve their brand protection strategies to combat the online world while using data intelligence to connect the dots to the physical world.  My work encompasses rogue website litigation strategy and support and overall client service and engagement throughout the partnership with MarkMonitor.

Brand Protection Consultant

As a Brand Protection Analyst at MarkMonitor, I am responsible for the day to day account management for high profile clients.  Time is spent reviewing websites, social media, paid search, and online marketplaces for potential Intellectual Property infringement.  Analysts send out enforcement notices and work diligently to help clients work through a complex business problem.  As a main point of contact for clients, analysts work to be highly responsive while also being innovative to implement efficient workflow practices as we oftentimes have the greatest insight as to the brands we service.  Analysts work to provide monthly, quarterly, and annual reporting highlighting the changing landscape and scope of the business problem.

Brand Protection Analyst

In this role, I had the opportunity to be mentored by the Director of Licensing and Enforcement for the University as well as assist her in daily job duties.  I was exposed to the world of collegiate licensing and directly reviewed and approved artwork consistent with the University Brand Standards.  This department was still budding at the time and so I had a direct hand in helping to create a Crafter's License Program which enabled members of the fan community to learn about brand protection and promote and sell their trademarked items legitimately.

Brittany Shaw