Brittany Hawkins

Brittany (Friary) Hawkins is the Founder and Chief Executive Officer of Ignite Media Group, a performance marketing company based in Carlsbad, California.1 She has an extensive background in digital marketing and client services, with over 15 years of experience in the industry.

Career Progression

Brittany's career journey showcases her growth and expertise in the digital marketing field:

• She started her career at Adconion Direct (later renamed Frontline Direct) in 2007, where she held various positions including Marketing Associate, Senior Account Manager, and Client Services Manager.12
• In 2012, she became the Senior Director of Client Services at Adconion Direct.1
• In 2014, Brittany joined Amobee, where she took on several leadership roles, including Senior Director of Client Services, VP of Client Services, and VP of Email.1
• In September 2022, Brittany founded Ignite Media Group and assumed the role of Chief Executive Officer.1

Education

Brittany holds a degree in Business, Marketing, and Communications from the University of San Diego, which she attended from 2003 to 2007.1

Achievements and Recognition

Under Brittany's leadership, Ignite Media Group has achieved significant success:

• The company was recognized as the Email Marketing Company of the Year by the MarTech Breakthrough Awards in 2024.4
• Ignite Media Group has maintained 100% employee and client retention during its transition from Amobee.3

Leadership Style

Brittany is known for her expertise in remote work leadership and building a thriving team culture. She emphasizes the importance of mental health and work-life balance for her team.3 Her approach to leadership focuses on empowering others, particularly women in the industry, by sharing her experiences and championing those looking to make their mark in the field.3

Brittany Hawkins continues to drive innovation and growth in the performance marketing industry through her role at Ignite Media Group, leveraging her extensive experience and leadership skills to build a successful and dynamic company.