Paula Balestrim

Paula Balestrim is an experienced professional in Marketing Digital, E-commerce, and Retail with almost 20 years of experience in major companies' digital transformation. She possesses a solid background in digital strategy, advertising, social media, omnichannel experience, mobile vision, e-commerce, and brand building. Paula's decision-making process is guided by data and results, as her leadership qualities have been recognized by her team. Throughout her career, Paula has shared her vast knowledge and expertise in conferences and courses. She studied at the E-commerce School, receiving certifications in E-commerce and Digital Marketing Management. Besides, Paula has an ITIL certification from Impacta, a Planejamento Estratégico e Marketing Interativo MBA from i-Group, Inteligência Competitiva Certification from Fundação Getulio Vargas, and an Ações Inovadoras em Comunicação Digital Course from ESPM Escola Superior de Propaganda e Marketing. She also studied English at NESE - NEW ENGLAND SCHOOL OF ENGLISH.

Having a relevant experience in various companies, including Lojas Marisa and Pleimo.com, Paula has contributed to their digital journey. At Lojas Marisa, Paula held important roles such as Gerente de Marketing Digital and Coordenadora de Marketing Digital e Inovação/E-commerce. As Chief Marketing Officer at Pleimo.com, she led marketing and communication strategies. Paula also had the opportunity to work at Tesla Brasil, a digital marketing agency, as Diretora de Atendimento e Sócia da Agência, Atendimento e Gerente de Projetos, and Gerente de Projetos/ Redatora. Paula's career began at Umbro.com/Soccerage, where she worked as Web Writer/ Coordenadora de Projetos.

In summary, Paula Ballestrim is an expert in digital marketing, e-commerce, and retail with extensive experience and a proven track record in leading digital transformations for prominent companies. Her decision-making process is driven by data and results, and she has a leadership style recognized by her team.