Bridget Sullivan

Bridget Sullivan is a strategic marketing professional currently serving as the Sr. Manager | Head of Brand and Integrated Marketing at StreetEasy, a real estate platform focused on the New York City market.1 She has been in this role since August 2022.1

With a background in brand marketing and research, Sullivan has extensive experience in the media and consumer goods industries. Her career highlights include:

Professional Experience

• StreetEasy: Currently leads brand and integrated marketing efforts1
• Gainful: Served as Brand Director from April 2021 to August 20221
• SoulCycle Inc.: Worked as Senior Manager of Integrated Brand Marketing1
• ELOQUII: Held the position of Director of Integrated Marketing and Customer Insights1
• NBCUniversal Media, LLC: Worked in various roles including Director of Brand Marketing and Research Manager1

Recent Work

Sullivan was behind StreetEasy's latest brand campaign released in March 2024, titled "Let The Journey Begin".23 This campaign creatively compared the New York City real estate buying process to an epic odyssey, using Renaissance-style paintings to capture the emotional journey of home buyers.3 The campaign aimed to raise awareness among potential buyers and showcase StreetEasy as a platform for both renters and buyers.2

Education

Sullivan holds a Bachelor of Science in Marketing with a Sports and Entertainment Track from Saint Joseph's University - Erivan K. Haub School of Business.1

Throughout her career, Sullivan has demonstrated a focus on research-driven marketing strategies and brand development across various industries, culminating in her current leadership role at StreetEasy where she continues to shape the brand's marketing efforts in the competitive New York City real estate market.