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Bridget Kraft
Sr Account Executive Business Development at The NPD Group
Professional Background
Bridget Kraft is a seasoned professional with 17 years of extensive experience in the Consumer Packaged Goods (CPG) industry. Her career has been marked by her ability to motivate teams and drive results through her expertise in shopper behavior, consumer insights, and retail customer analytics. With a solid foundation in project management and Six Sigma practices, Bridget has successfully navigated various roles that highlight her versatility in the fast-paced world of Fast-Moving Consumer Goods (FMCG). Her deep understanding of consumer behavior, especially within candy and beer categories, positions her as a valuable asset in any team.
Bridget's professional journey is particularly noteworthy. She currently holds the position of Senior Account Executive in Business Development at The NPD Group, where she plays a critical role in providing actionable insights and strategic recommendations to enhance her clients' success in the competitive marketplace. Before this role, she was the Shopper Insights Manager at MillerCoors, where she focused on understanding and leveraging shopper behaviors to optimize marketing and sales strategies. Her time at MillerCoors allowed her to further refine her skills in consumer analytics and provided her with invaluable insights into the beverage industry.
Prior to her tenure at MillerCoors, Bridget served in various capacities at IRI, one of the leading firms focusing on consumer, retail, and media analytics. Through her positions as Project Director in Six Sigma & Quality and Director of Client Service, she honed her leadership capabilities while fostering client relationships that drove mutual growth. During her time at IRI, she became adept in utilizing Nielsen and IRI analytics to turn complex data into strategic advantages for her clients.
Bridget's experience spans various dimensions of the CPG ecosystem. Whether managing shopper insights or leading client service initiatives, her ability to analyze data and translate it into actionable strategies has been a significant contributor to her success in the industry.
Education and Achievements
Bridget Kraft earned her Bachelor of Science (B.S.) in Marketing from Southern Illinois University, Carbondale. Her education provided her with a solid foundation in marketing principles, which she has built upon through her hands-on experience in the field. During her studies, she developed a deep understanding of how to analyze consumer behavior and market trends, equipping her with the knowledge necessary to thrive in the dynamic CPG landscape.
Her academic background has complemented her professional journey, allowing her to seamlessly blend theoretical knowledge with practical application. This has enriched her ability to lead teams and projects, ensuring that her contributions are data-driven and impactful.
Notable Achievements
Throughout her career, Bridget has consistently demonstrated exceptional skill and leadership in the CPG sector. Notable achievements include:
- Spearheading successful shopper insights initiatives that have led to increased market share for several brands within the candy and beer categories.
- Leveraging her six sigma training to streamline processes and improve client engagement at IRI, resulting in enhanced service delivery and customer satisfaction.
- Successfully navigating complex client relationships and fostering collaboration, leading to higher retention rates and improved business outcomes.
- Developing and implementing analytical frameworks that enable her teams to capitalize on emerging consumer trends effectively.
Bridget Kraft exemplifies a commitment to excellence in the CPG industry, and her career reflects a passionate journey of growth, leadership, and dedication to understanding consumer needs. Her expertise in shopper behavior and retail insights, combined with her strong background in project management and data analytics, makes her a prominent figure in her field, and one who is well-positioned to continue making significant contributions.
Conclusion
Bridget's extensive career and educational background make her a formidable leader in the Consumer Packaged Goods sector. With her focus on shopper behavior, consumer insights, and project management, she has established herself as an expert in leveraging data to inform strategic business decisions. Bridget Kraft continues to inspire her teams and clients by harnessing her analytical skills which enables her to deliver impactful results across various dimensions of the CPG landscape.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Reminders and Notes: Helps you remember important details about contacts
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- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Clay's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.