Stefano Perilli

Stefano Perilli is the Global Business Intelligence Director at Campari Group, a position he has held since October 2021. Based in Milan, Italy, he reports directly to the Chief Marketing Officer (CMO) and plays a crucial role in shaping the company's business intelligence strategies. His responsibilities include overseeing consumer and shopper insights, data analytics, and providing strategic support across the organization, including during mergers and acquisitions.12

Professional Background

With over 20 years of experience in various multinational companies, Perilli has developed expertise in consumer and market insights, innovation, and strategic marketing. Before joining Campari, he served as the Global Head of Consumer and Shopper Insights at Ferrero, where he managed insights for Nutella and Ferrero snacks, and previously held multiple leadership roles at Chiquita and Anheuser-Busch InBev.1

Key Achievements

At Campari, he has successfully implemented a new global consumer segmentation and established a central business intelligence team. He has also contributed to defining new strategic roles within the organization, enhancing the effectiveness of innovation processes, and developing testing guidelines for both existing and innovative methodologies.12

Perilli's career reflects a strong focus on leveraging data and insights to drive business decisions and foster innovation across diverse markets and product categories.