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Bridget Gutierrez
Content Strategy Manager at Choice Hotels International
Professional Background
Bridget Gutierrez is a distinguished marketing communications professional with an impressive track record that spans diverse roles in both academia and media. Currently, she is spearheading content strategy at Choice Hotels International, one of the leading hospitality companies globally. In her capacity, Bridget brings her vast experience in content creation, digital marketing, and strategic communications to enhance the brand's outreach and engagement through innovative strategies tailored to meet the needs of contemporary travelers.
Before her tenure at Choice Hotels International, Bridget played pivotal roles at the University of Phoenix, where she excelled as the Senior Marketing Manager for Social Media and later became the Senior Manager for Online Marketing/Communications. Her strategic insight and execution during her time at the University not only elevated the institution's visibility but also significantly improved its engagement metrics across various platforms.
Bridget's roots in broadcasting are reflective of her innovative communication style. She earned her stripes as a news producer at FOX10 Phoenix and KMPH-TV, two robust platforms where her journalistic skills and storytelling ability came to the forefront. Additionally, Bridget began her career as a News Associate at KCBS/KCAL-TV, where she honed her analytical, reporting, and production skills.
Additionally, her accomplishments have been recognized far and wide; Bridget is an award-winning professional, underscoring her commitment to excellence in her field. Her landmark achievement as a Fulbright Scholar is a testament to her dedication to pushing boundaries, traveling abroad to Germany as a Young American Journalist. This experience not only enhanced her understanding of international journalism but ingrained in her a passion for global communications—a quality that greatly enriches her current work at Choice Hotels International.
Education and Achievements
Bridget's academic journey is as remarkable as her career. She attained a Bachelor of Arts degree in European Studies and Communication Studies from Loyola Marymount University, equipping her with a robust foundation in both cultural dynamics and effective communication strategies. This interdisciplinary education has allowed her to excel in various roles rooted in journalism and marketing communications.
Later, Bridget opted to further her expertise by pursuing a Master of Business Administration (MBA) in Business Administration and Management at the University of Phoenix. This advanced degree provided her with a comprehensive understanding of business principles that she expertly applies to her diverse marketing initiatives today.
Throughout her career, Bridget has received various accolades that speak to her remarkable skill set and contributions to the field of communications and marketing. The honors she has received offer an insight into her work ethic and the high regard in which her peers hold her. Her background as a Fulbright Scholar not only serves as an academic highlight but also highlights her dedication to fostering international dialogue and understanding through communication.
Notable Achievements
- Award-winning marketing communications professional recognized for excellence in various dimensions of content strategy, digital marketing, and corporate communications.
- Fulbright Scholar fallen in line with her tenacity to explore international relations through the lens of journalism, which has critically informed her professional endeavors.
- Successfully managed and executed numerous social media campaigns and community engagement strategies that increased brand awareness and audience interaction at the University of Phoenix.
- Led video production initiatives that enhanced storytelling through rich multimedia content, effectively bridging the gap between traditional journalism and modern digital platforms.
- Actively engaging with trends in technology and higher education, showcasing a commitment to lifelong learning and adaptation in the fast-evolving world of marketing and communications.
In addition to her professional accomplishments, Bridget is known for her passion for travel and hospitality, frequently using her experiences as a catalyst for inspiration within her work. She remains immersed in the latest trends and technologies that shape her industry while leveraging her insights into higher education and international relations to foster effective communication strategies that resonate locally and globally.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
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Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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