Brian Regienczuk 🏳️‍🌈

Brian Regienczuk is the Founder and CEO of SpotSource, a company that operates under the umbrella of Agency Spotter. Based in Atlanta, Georgia, SpotSource is a SaaS platform designed to enhance how large organizations manage their professional services supply chain, particularly in agency management for notable clients like Nike and HP.134

Professional Background

Regienczuk has over 25 years of experience in marketing, design, and technology. Before founding SpotSource, he held significant roles such as the Group Director of Global Design at The Coca-Cola Company and worked at Philips Electronics in various design capacities.124 His expertise spans across user experience design, strategic roadmapping, and brand innovation, making him a sought-after speaker on marketing trends and agency search processes.13

Education

He earned a Bachelor's degree from Mercer University and has also pursued non-degree studies at Emory University.4

Contributions and Impact

Regienczuk is recognized for reshaping the marketing services industry by connecting brands with agencies more effectively. His work at SpotSource aims to provide data-driven insights that empower businesses to make informed decisions regarding service suppliers.35 Additionally, he founded Experience Rethink, a consulting firm focused on user experience and innovation design.24

Through his leadership, Regienczuk continues to influence the landscape of marketing services and agency management, advocating for better collaboration between brands and agencies.