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University of Chicago

Hopkins School

VP Product & Analytics at WayUp

Ukraine Aid International

Co-Founder, Advisor, Board Member

Last mile delivery is the biggest need for 2.5 million civilians still living near the front lines of the Ukraine war. With the help of our volunteer fleet of over 25 vehicles on the ground in east Ukraine, we organize hand-to-hand delivery of humanitarian aid to over 100+ front line communities including the recently liberated towns of Bucha, Irpin, Izyum, Lyman, and Balakliya.

Executive Director

- Engaged regularly with enterprise customers, recruiters, users and internal stakeholders to research, design and build industry-leading Sourcing, CRM and Recruitment Analytics products
- Responsible for guiding the creation and execution of 9 quarterly product roadmaps
- Managed seven product and product ops managers, designers and analysts to prioritize and deliver on quarterly roadmap goals

WayUp

VP Product & Analytics

- Managed Analytics + Data Products teams to deliver transformative recruiting insights and build robust internal data management tools
- Created and managed Sales + Customer Success reporting infrastructure to scale customer acquisition and renewals
- Led the architecture and rebuild of core data infrastructure and the analytics warehouse, resulting in cost savings of over 50% and a 90% reduction in data build speed over 3 years

VP Analytics

I offer product management, product marketing management, data analysis and strategic guidance for startups or companies with startup initiatives, including:

- Strategic product roadmap design
- Pricing strategy and monetization
- Building out performance marketing channels including AdWords and Facebook
- Understanding customer acquisition cost and lifetime value
- User experience design for mobile and web products
- "Big data" analysis yielding actionable insights for growth
- Data warehouse design and ETL development
- A/B test design and analysis
- Hiring and retaining product, marketing and analytics talent
- SEO

I work with businesses in a wide range of industries, from jobs to healthcare, ecommerce to alternative energy, and everything in between.

Freelance

Product and Marketing Strategy Consultant

* Manage operations across multiple company priorities including SEO, monetization, and analytics
* Test and develop multiple pricing optimization strategies for our SaaS business
* Manage SEO product and work with 5-person engineering team to drive organic search metrics
* Work cross-functionally with product, engineering, marketing, sales and business development teams to identify and solve business problems using a combination of big data analytics, empirical analysis, data science, product design and targeted marketing spend

ZipRecruiter

Sr. Director, Business Operations & Analytics

* First product hire at fastest growing beauty + wellness marketplace on the tail of a $10.4M Series A
* Shipped first major version of the iPhone + Android mobile app in more than a year with full marketplace feature set
* Managed product design and development over mobile and desktop platforms with a 9-person in-house engineering team
* Strategized first product roadmap in cooperation with executive team

StyleSeat

Product Manager

* Built ecommerce platform and API for boutique retail print operation from the ground up
* Integrated with third-party services to streamline custom product manufacturing using custom-built API integrations
* Automated artist marketplace revenue collection and payout systems

Creative Action Network

Founding CTO

* Conceived and developed the first live broadcasting app for Facebook, Broadcast for Friends, named iPhone app of the week by Guardian, Appolicious, CNET; featured in TechCrunch, VentureBeat, TheNextWeb, Mashable, The Verge, and winner of the 2012 Streaming Media Awards for Best Streaming Innovation, Webby Honorable Mention 2012
* Architected and managed the development of a new site design with an international product management and engineering team (USA, Hungary, Japan)
* Invented multivariable search and ranking algorithm to better surface live video content based on viewership, relevance, language and recency
* Led team of 10 engineers to manage discovery, search, homepage, editorial, and Facebook products
* Managed localization of site into over 10 languages

Ustream, an IBM Company

* Launched startup tech consultancy (midVentures) which quickly 'pivoted' into the largest startup conference in the Midwest
* Conceived, organized, managed and executed midVenturesLAUNCH (became TechWeek), with over 2,000 first year attendees and 150 startup exhibitions
* Oversaw conference operations, finance, marketing
* Managed 12 employees day to day across two offices in Chicago and San Francisco

Brian Mayer