Brian Mason, MBA

Brian Mason, MBA is the newly appointed Vice President of Strategy and Operations at the Corporate Event Marketing Association (CEMA).12 He took on this role in late March 2024, joining CEMA after a long and successful career at Salesforce.13

Professional Background

Brian Mason brings over 20 years of experience in event planning and administration to his new position at CEMA.3 His most recent role was as a senior-level global event strategist at Salesforce, where he worked for more than 14 years.3 During his time at Salesforce, Mason played a central role in planning in-person events and directing streaming strategies for the annual Dreamforce conference.1

Key Responsibilities at Salesforce

At Salesforce, Mason's responsibilities included:

• Managing budgets and vendors for several Salesforce World Tour events across Latin America, Europe, and Asia1
• Leading the planning, development, and production of Dreamforce product showcases1
• Overseeing the World Tour events in Washington, D.C., Toronto, and Munich, each attracting nearly 10,000 attendees1
• Expanding online attendance for World Tour events to over 125,000 participants1
• Leading the Dreamforce broadcast team to achieve a net promoter score of 70 percent1

New Role at CEMA

In his new position at CEMA, Brian Mason will:

• Lead the CEMA team and work collaboratively with the CEMA Advisory Board2
• Execute CEMA's vision and lead growth initiatives2
• Oversee brand marketing, new program development, events, membership growth and retention, and ongoing community engagement2

Mason's appointment comes at a time of transition for CEMA, which was acquired by the Professional Convention Management Association (PCMA) in late 2020.13 His extensive experience in the events industry and familiarity with CEMA as a longtime member and former Advisory Board member make him well-suited for this leadership role.2