Brian Hale, a seasoned growth and performance marketing expert, has been leading the Product Growth team at Facebook since 2010. With over two decades of experience in the tech industry, Brian started his career in 1999, working on a startup called ACDSee. Since then, he has worked with several companies, including DivX and Uptake, where he led demand generation, ecommerce, growth marketing, and analytics. With his vast experience, Brian regularly partners with engineering teams across Facebook, Instagram, WhatsApp, and Messenger to drive the adoption and engagement of their apps.

Brian's illustrious career in product growth mostly revolves around providing analytics, tailoring search engine strategies, leaning into data, and adopting testing experimentation to drive user engagement, growth, and product adoption. His success in the field has earned him the position of Vice President of Product Growth at Facebook, where he focuses on partnering with data and engineering teams to effectively grow the platform.