Brad Hettervik

Brad Hettervik is the Director of Product Growth and Consumer Marketing at Meta (formerly Facebook), a position he has held since January 2012. In this role, he oversees a large team of over 100 people and is responsible for managing product growth across various verticals, including Video, Groups, Feed, Marketplace, and Sharing. His work integrates aspects of Product Management, Data Science, and Performance Marketing, while also leading the consumer marketing strategies for key products at Facebook.1

Professional Background

• Meta (Facebook): As Director, Hettervik has been instrumental in shaping the go-to-market strategies for major Facebook products. His leadership encompasses both product growth initiatives and consumer marketing efforts.1
• Oversee.net: Prior to joining Meta, he worked at Oversee.net as a Product Manager for Vertical Markets, where he led the development of a marketing platform that significantly increased revenue and efficiency.1
• Consulting and Software Development: Hettervik has also held roles in independent consulting and software development, contributing to various projects that enhanced business operations and customer engagement.1

Education

Brad Hettervik earned a Bachelor of Science degree in Computer Information Systems, Computer Science, and Business from the University of California, Riverside, graduating in 2004.1

Hettervik's extensive experience in product growth and marketing within the tech industry positions him as a key player in driving innovation and user engagement at Meta.