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Brian Farrell
Founder and Creative Director, Far Co
Brian Farrell is the Founder and Creative Director of Far Co, a digital product studio based in Madrid, Spain. A native of Atlanta, he has over 20 years of experience in creating brands and experiences for startups and small businesses, as well as for larger companies undergoing transformation. Before establishing Far Co in 2020, Farrell served as the Executive Creative Director at BBVA, where he led the design team during the bank's digital transformation, developing their global brand and digital products.124
At Far Co, Farrell focuses on multi-platform product design, emphasizing the importance of scaling ideas into new markets. The studio operates with a unique business model that encourages collaboration among small, multidisciplinary teams to deliver innovative and user-centric solutions tailored to meet client needs. This approach allows them to adapt flexibly to various project requirements, whether leading a project from start to finish or providing additional creative support mid-project.135
Farrell's work is characterized by a commitment to quality and a belief that diverse teams yield the best results. He has cultivated a strong network of designers and developers from both the U.S. and Spain, enhancing the studio's creative capabilities.12
