Brendan Kane

Brendan Kane is the Managing Partner and founder of Hook Point, a digital marketing agency that specializes in helping brands and celebrities create viral content. Since 2005, he has been instrumental in developing innovative marketing strategies, including the first influencer campaign on YouTube in 2007. His work has significantly impacted the digital landscape, overseeing over $200 million in marketing spend and generating $1 billion in revenue for various clients.14

Kane's expertise extends to working with high-profile clients such as MTV, Viacom, Taylor Swift, Rihanna, and IKEA, where he has helped generate more than 60 billion views and over 100 million followers across social media platforms.234 He is also a bestselling author, known for his books One Million Followers: How I Built a Massive Social Audience in 30 Days and Hook Point: How to Stand Out in a 3-Second World, which provide insights into building a strong online presence and effective marketing strategies.145

In addition to his role at Hook Point, Kane has served as a mentor for Techstars and has held various consulting positions in the media and entertainment industries, further establishing his reputation as a leading figure in digital marketing and social media strategy.5