University of California, Davis

Positioning + growth consulting for B2B tech  -  Messaging, Positioning, GTM

GTMfund

GTMramp Member

Sudozi

Messaging + GTM Advisory

Positioning + messaging, investment narrative, GTM

Zeconomy, Inc.

Stories define our reality. The stories you tell--as an individual, a business, an organization--will shape yours. 

LEARN TO MOVE MARKETS

In this book, you'll find the laws that govern the creation of high-impact messaging.

Craft high-impact messages and you can shape culture, drive sales, incite movements--mold the world around you.

Fail, and craft bland apathetic messages, and you'll find yourself yet another voice, lost in the crowd.

While there is no singular template for crafting a high-impact message, there are laws that govern what works. This book is your guide.

The 12 Immutable Laws of High-Impact Messaging

Author

Product positioning + high-impact messaging for category leading technology companies. Also wrote a book, built the course the $1B Pitch, host the podcast $1B tech, and do some angel and early stage investing.

Brendan Dell

President 

App Annie

Messaging Consultant

Messaging and GTM advisory for print and global healthcare.

Hewlett Packard Enterprise

Strategic Advisor

Positioning and product messaging, GTM strategy, content strategy

Expedia Group

UserTesting

Product naming and positioning, messaging, GTM for eco solutions

Panasonic

Brother USA

Business Development
Tenant Representation