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    Brandon L.

    Art Director at Cash App

    Professional Background

    Brandon L. is a highly skilled and accomplished creative professional currently making significant contributions as an Individual Contributor (IC) at Cash App. His extensive career in graphic design and illustration spans numerous prestigious organizations, demonstrating a diverse skill set and a passion for enhancing user experiences through visual storytelling. Prior to his current role at Cash App, Brandon excelled as an Art Director and Illustrator at Robinhood, where he focused on improving the in-app experience, making financial services more accessible and appealing to users.

    Before embarking on his journey at Robinhood, Brandon held the position of Art Director at Meta (formerly known as Facebook), where he played a key role in creating Stickers and in-product brand illustrations that resonate with users. His ability to merge art and functionality has not only enriched products he has worked on, but has also set new standards for in-app design across the industry.

    Brandon has an impressive freelance portfolio that includes collaborations with major industry leaders such as Apple, Disney, Google, and Nike, showcasing his ability to adapt his artistic vision to various brands and audiences. His work has allowed him to explore and refine his unique design aesthetics while delivering impactful visuals in projects ranging from athletic apparel to high-end consumer electronics.

    Education and Achievements

    Brandon decided to pursue his passion for graphic design by enrolling at the University of Central Oklahoma, where he earned his Bachelor's Degree in Graphic Design. He also studied graphic design at Oklahoma State University, building a strong foundation in visual arts and design principles that has supported his professional endeavors.

    His educational background complements his extensive experience, emphasizing a lifelong commitment to learning and growth in the creative field. Brandon's talent is not only reflected in his work but also in the accolades and recognition he has received throughout his career.

    Notable Collaborations

    Brandon has had the privilege of working as a freelance designer with an impressive roster of clients across various industries. His collaboration with notable brands such as Airbnb and Big Cartel highlights his versatility and creative vision. Other noteworthy partnerships include:

    • Collins: Contributed creative direction, emphasizing the storytelling aspect of brand design.
    • Garrett Leight: Developed iconic illustrations that speak to the brand's heritage and aesthetics.
    • McSweeney's: Worked on unique publishing projects that underline his illustration skills.
    • Super Deluxe: Engaged in projects that combine art and technology, further showcasing his innovative approach.

    Brandon’s ability to communicate concepts visually has made him a sought-after collaborator and influencer in the creative community.

    Organizations and Leadership Roles

    In addition to his thriving career in design, Brandon has also been very active in the design community. He previously held the title of Programming Co-Chair at AIGA Design, where he contributed to organizing events and fostering a network of creatives eager to share knowledge and skills. His experience in leadership roles reflects his dedication to not only producing exemplary design work but also empowering other creatives in their journeys.

    Brandon has served in multiple roles throughout his career, including the following:

    • Art Director at Cash App: Leading in-app graphical enhancements and user interface improvements.
    • Illustration Lead at Robinhood: Spearheading projects focused on visual representation in financial technology.
    • Art Director at Meta: Collaborating with teams to create engaging multimedia stickers and brand illustrations.
    • Illustrator at Super Deluxe: Fostering creativity in digital media projects.
    • Product Illustrator at Dropbox: Visualizing product features in a user-friendly manner.
    • Art Director at building agencies like Funnel Design and Ghost: Fostering teams in creative direction and project execution.
    • Cover Designer and Illustrator at a Small Publishing Company: Merging editorial and illustrative design.
    • Intern at Robot House: Gaining foundational experience that informed his later achievements.

    As an accomplished professional with a wealth of knowledge and experience, Brandon L. has established himself as a creative powerhouse. His work not only captivates audiences but also drives them to engage with the products and brands he represents. Through his dedication to design excellence, Brandon continues to influence the world of graphic design and illustration, inspiring both current and future generations of artists.

    Related Questions

    How did Brandon L. transition from a freelance illustrator to a leading Art Director in major tech companies?
    In what specific ways has Brandon L.'s work improved user experience in applications like Robinhood and Cash App?
    What design principles did Brandon L. apply during his time as an Art Director at Meta, especially in the development of Stickers?
    How can other professionals learn from Brandon L.'s diverse range of freelance collaborations with high-profile brands?
    What impact did Brandon L. have on the visual representation of financial services during his tenure at Robinhood?
    Brandon L.
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    Location

    Brooklyn, New York, United States