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Brandon Checketts
Parallel Entrepreneur
Brandon Checketts is a prominent entrepreneur and the founder of Seller Labs, a company that specializes in developing tools for e-commerce sellers, particularly those on Amazon. He has a rich background in technology and entrepreneurship, having started over 40 businesses since he was 15 years old.45
Career Highlights
- Founder of Seller Labs: Established in 2013, Seller Labs began with the creation of Feedback Genius, a tool designed to enhance seller feedback without requiring extensive manual effort. The company has since expanded its offerings to include solutions for keyword research, PPC advertising, product discovery, and inventory management for Amazon sellers.31
- CEO of X-Cart: In December 2020, Checketts became the CEO of X-Cart, an e-commerce platform provider that was acquired by Seller Labs to enhance its service offerings.24
- Other Ventures: He is also involved with several other companies, including RoundSphere and BookScouter, showcasing his diverse entrepreneurial interests.14
Personal Background
Brandon's journey as an entrepreneur started early; he sold candy in elementary school and has since transitioned into the tech industry. His passion for creating innovative solutions is evident in his work at Seller Labs, where he leads the development of cutting-edge tools aimed at empowering e-commerce sellers.13
Current Focus
Under Checketts' leadership, Seller Labs continues to innovate and expand its suite of products, aiming to help sellers maximize their potential in the competitive e-commerce landscape. The company is headquartered in Athens, Georgia, and has received recognition for its rapid growth and innovative contributions to the industry.23
Highlights
