Brandon Carter

Brandon Carter is an experienced marketing and content strategy professional currently serving as the Director of Strategy at WE Codeword, a position he has held since August 2021.1 Here are some key details about his career and background:

Professional Experience

Brandon has over 15 years of experience in marketing, content strategy, and brand development:

• WE Codeword: He joined the company in September 2017 as a Senior Editor, was promoted to Content Director in November 2019, and became Director of Strategy in August 2021.1

• Previous Roles: Before WE Codeword, Brandon worked as:

  • Senior Content Marketing Manager at SquareFoot (2016-2017)
  • Content Marketing Specialist and Marketing Manager at Outbrain (2012-2016)
  • Licensing Manager at Sesame Workshop (2011-2012)
  • Business Analyst at Peanuts Worldwide LLC (2008-2010)1

Expertise

Brandon specializes in:

• Crafting strategic narratives for VC-backed startups and publicly traded tech companies
• Developing brand meaning and connecting with audiences across various media platforms
• Content strategy and marketing
• Brand development and storytelling3

Education

• Bachelor of Arts in English from Williams College (2003-2007)
• Attended Waynflete School (1996-2003)2

Personal

Brandon is based in Brooklyn, New York, but has roots in Maine. He balances his professional work with personal interests in creative pursuits and tennis.3

Brandon Carter is known for his approach to brand strategy, focusing on finding core themes or meanings that can guide all aspects of a company's brand identity and decision-making. His experience spans from working with iconic childhood brands like Peanuts and Sesame Street to tech giants, giving him a unique perspective on brand development across various industries.3