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Samantha Maltin
EVP, Chief Marketing & Brand Officer at Sesame Workshop
Samantha Maltin serves as the Executive Vice President and Chief Marketing Officer at Sesame Workshop, the nonprofit educational organization renowned for its iconic program, Sesame Street. In her role, she is pivotal in enhancing the organization’s content and fostering deeper engagement with various stakeholders, including consumers, partners, and donors.12
Career Background
Before joining Sesame Workshop in July 2019, Maltin held significant positions in the media industry:
- Partner at Known (formerly Schireson Associates): Led brand marketing and business development for media and consumer product clients from 2017 to 2019.
- Senior Vice President at A+E Networks: Headed marketing for the HISTORY channel and H2 from 2012 to 2016.
- 15 years at Viacom/Nickelodeon: Held various senior roles, contributing to both domestic and international marketing strategies.124
Achievements
Maltin has been recognized for her innovative marketing strategies, being named to Forbes’ CMO Next 2021 List and Business Insider’s CMOs to Watch 2021 List. In 2023, she was also included among the 50 Most Entrepreneurial CMOs by Forbes.34
Personal Insights
Maltin emphasizes the importance of understanding audience needs and maintaining authenticity in marketing. She believes in the mission of Sesame Workshop to empower children and families globally, focusing on educational outcomes and community impact.56
Current Status
As of October 2024, it has been reported that Maltin is transitioning to a new role at St. Jude Children’s Research Hospital, marking a significant change in her career after five years with Sesame Workshop.2
