Bolaji Oyejide 🔥🎙

Bolaji Oyejide is a passionate professional aiming to revolutionize B2B marketing practices by addressing the current state of Demand Generation and the pitfalls many brands face in their marketing strategies.

In his predictions for 2023, Bolaji highlights common issues brands are likely to repeat from the previous year, including top-down forecasts, MQL-chasing, and a focus on 'feature-first' marketing instead of customer-centric approaches.

He emphasizes the importance of understanding customer needs, pains, and anxieties to avoid falling into the trap of pipeline desperation and 'sales first, buyers last' mentalities, urging for a shift towards more meaningful and effective marketing strategies.

Acknowledging the challenges of recession and competitive pressure, Bolaji warns against complacency and stresses the need for businesses to develop a unique point of view in the marketplace, creating compelling content and experiences that engage customers and drive sustainable demand.

Bolaji Oyejide holds an MBA in Marketing from Emory University's Goizueta Business School, a BS in Computer Science from Morehouse College, and has also studied at the International School of Ibadan.

His professional experience spans across various roles in renowned organizations like ActiveCampaign, Demand Wars, MarTech, Hello Audience, TestBox, Bevy, and more, where he held leadership positions in marketing, demand generation, content creation, and community engagement.

With a strong background in marketing and a track record of driving results across different industries, Bolaji is dedicated to helping businesses achieve sustainable demand, build brand affinity, reduce customer acquisition costs, increase customer lifetime value, and minimize churn through strategic and innovative marketing approaches.