Boban Lazic

Owner and Managing Director at Signum, Sign Factory, Swedish company in Bijeljina.

Boban Lazic, the owner and Managing Director of Signum, Sign Factory in Bijeljina, established this company in 1998 in Bosnia and Herzegovina. Signum is known for its signage solutions that bring color and visual communication to various businesses in Bijeljina, surrounding areas, the Balkans, and Europe. Specializing in illuminating signs and advertising equipment, Signum caters to B2B and B2C clients, including fuel stations, trade centers, and car markets, with a full range of services from brand style development to production, installation, and maintenance. With a commitment to no-limit fiction, Signum aims to fulfill clients' wishes with a flexible project management approach, meeting deadlines, specifications, and budgets while upholding ethical standards such as human rights, anti-fraud measures, and compliance with competition laws.