Bob Ravenscroft

System Vice President; Chief Marketing and Development Officer

Bob Ravenscroft is a seasoned healthcare executive currently serving as the System Vice President and Chief Marketing and Development Officer at Bryan Health in Lincoln, Nebraska.1 Here's a detailed profile of his professional background:

Current Role

Bob Ravenscroft has been with Bryan Health since December 2009, holding his current position for over 14 years.1 As a member of the health system's 13-member executive team, his areas of responsibility include:

Strategic Planning
Marketing
Media and Public Relations
Community Relations
Crisis Communication
Development

Professional Experience

Bryan Health:

System Vice President; Chief Marketing and Development Officer (December 2009 - Present)
Vice President and CDO (December 2009 - January 2023)

Previous Roles:

President, Mercy Foundation at Mercy Medical Center (October 2007 - November 2009)
Director, External Relations at Mary Greeley Medical Center (2001 - 2007)
Director of Development at University of Iowa Foundation (1998 - 2001)
Project Management in Non-Profit division and Financial Services at McLeod USA & MCI (1995 - 1998)
Assistant Director at University of Iowa Alumni Association (1992 - 1995)
Director of Video Productions at University of Iowa Athletic Department (1987 - 1992)

Education

Masters in Public and Business Administration from Drake University (2005 - 2007)
Bachelor of Arts (B.A.) from University of Iowa (1982 - 1987)

Expertise and Responsibilities

Ravenscroft's role at Bryan Health involves overseeing various healthcare facilities and programs, including:

Bryan Medical Center
Grand Island Regional Medical Center
Kearney Regional Medical Center
Bryan Heart
Crete Area Medical Center
Merrick Medical Center
Bryan Enterprises
Bryan Health Connect
Bryan Telemedicine
Bryan Foundation
Bryan College of Health Sciences
Bryan Physicians Network

His specialties include strategic planning, campaign management, marketing, crisis communication, relationship building, and branding and message development.1