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Bob Little
Marketing ♦ Product Strategy ♦ Leadership
Bob Little is a seasoned marketing and product strategy professional who currently serves as an Advisor at CULytics, a position he has held since February 2019.1 With the LinkedIn username rtlittle, Bob is based in Walla Walla, Washington, United States.1
Professional Background
Bob Little describes himself as a Marketing Advisor, Product Strategist, and Interim Executive.1 He has a diverse background in marketing, product development, and leadership roles across various industries.
Key Expertise::
- Marketing strategy and execution
- Product development and management
- Team leadership and mentorship
- Problem-solving using scientific methods
- Data-driven decision making
Role at CULytics
As an Advisor at CULytics, Bob Little provides guidance to credit union organizations in several areas:
- Developing and implementing digital marketing programs
- Leveraging data to improve organizational performance
- Creating data management programs for governance and compliance
- Designing and delivering workshops
- Leading in-depth consulting engagements1
Previous Experience
Before his role at CULytics, Bob held several notable positions:
- Fractional Chief Marketing Officer at CloudNine (October 2018 - January 2019)
- Senior Marketing Advisor at Consilio LLC (August 2016 - October 2018)
- Advisor to the CEO and Head of Marketing and Product Strategy at BoardMaps (March 2016 - November 2017)
- VP of Product at RJMetrics (February 2015 - November 2015)1
Bob Little's diverse experience and expertise in marketing, product strategy, and data-driven initiatives make him a valuable advisor in the credit union and financial technology sectors.