Dr Bob Cook

Dr. Bob Cook is the Managing Director of Firefish Healthcare, a division of Firefish Group that focuses on humanizing healthcare. With over 20 years of experience in strategic insight and consultancy, he has previously worked as a practicing doctor and psychiatrist. His extensive background includes leading healthcare projects for major pharmaceutical companies such as GSK, Galderma, Bayer, and Pfizer, emphasizing patient understanding and communication strategies.123

Under his leadership, Firefish Healthcare aims to foster deeper connections between patients and healthcare professionals, believing that improved healthcare outcomes stem from better understanding these relationships. Dr. Cook is recognized for his innovative approach to research and insight methodologies, which he applies to enhance the experiences of real people within the healthcare sector.124

Dr. Cook expressed enthusiasm about the launch of Firefish Healthcare, stating that his unique blend of clinical experience and strategic insight positions the division to effectively address the needs of both patients and healthcare providers.23