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    Blake Miller

    Director- Marketing Insights, Innovation & National Craft at MillerCoors

    Blake Miller, who now goes by Blake (Miller) Lopezzo, is a marketing professional currently working at Molson Coors Beverage Company.1 In her previous role, she served as the Director of Marketing Insights, Innovation, and National Craft at MillerCoors.

    Professional Experience

    In her position at MillerCoors, Blake was responsible for leading the development of marketing strategies. Her work likely involved analyzing market trends, consumer behavior, and industry innovations to inform the company's marketing decisions, particularly in the craft beer segment.

    Current Role

    Blake has since transitioned to a new role at Molson Coors Beverage Company. She is now the VP of Consumer Insights at the company.4 This position suggests a continued focus on understanding consumer behavior and market trends to drive business strategy.

    Location and Network

    Blake is based in the Greater Chicago Area and has over 500 connections on LinkedIn.1 This extensive network likely reflects her experience and influence in the beverage industry.

    Industry Context

    Blake's career has been in the dynamic and competitive beer industry. MillerCoors, now part of Molson Coors, has been actively involved in the craft beer segment through its division Tenth and Blake.23 This division has been responsible for managing brands like Blue Moon, Leinenkugel's, Peroni, and Pilsner Urquell, indicating the company's focus on premium and craft offerings.3

    Blake's expertise in marketing insights and innovation has likely been crucial in navigating the evolving beer market, particularly as major brewers adapt to changing consumer preferences and the growth of craft beer.

    Highlights

    Two new Tenth and Blake leaders: Brand-building, authenticity key ...
    Two new Tenth and Blake leaders: Brand-building, authenticity key ...
    Sep 20 · brewbound.com
    MillerCoors Assumes Blue Moon, Leinenkugel's Marketing Duties
    Jun 8 · s27.q4cdn.com
    [PDF] molson coors brewing company

    Related Questions

    What are some of the key marketing strategies Blake Miller has developed at MillerCoors?
    How has Blake Miller's role evolved since he joined MillerCoors?
    What are the main responsibilities of the Director of Marketing Insights, Innovation, and National Craft at MillerCoors?
    Can you provide examples of innovations Blake Miller has led at MillerCoors?
    How does Blake Miller's work impact the national craft beer market?
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    Location

    Chicago, Illinois